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PRShots Roundup brings you the latest retail news from Boohoo, Boots, Dusk, Gymshark, Murci, Gap, Lidl, Boux Avenue, Moss, Waitrose and M&S. Plus, how fashion retail is riding out the heatwaves, the best email subject lines to grab customers and more.
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THE LATEST RETAIL INDUSTRY NEWS
World cup and heatwave hammer UK fashion sales in June
The latest BDO High Street Sales Tracker showed like-for-like retail sales in discretionary categories barely grew - up just 0.6% - in June year on year.
Boohoo boss says retailer is ‘fighting back’ as Debenhams turnaround makes gains
Boohoo boss Dan Finley has admitted the fashion group has “not been at its best” but insisted it is fighting back as its Debenhams-led turnaround begins to gain traction.
Issa brothers' petrol empire float could earn them billions
The Issa brothers are preparing for a stock market floatation of their EG Group petrol station empire which could put them among the wealthiest entrepreneurs in Britain.
Boots Entertains $10bn sale amid IPO talks
Private equity firm Sycamore Partners and Italian entrepreneur Stefano Pessina are looking at an IPO for Boots, but a sale to the Canadian branch of the Weston family for $10bn is also an option.
Online retailer Dusk picks banks to lead £300m London float
Homeware retailer Dusk has picked the investment banks to spearhead a £300m flotation, which is slated to take place later this year.
Clarks steps up European expansion
Clarks has opened a new store in Italy as it accelerates its expansion across Europe, with the brand targeting between 15 and 20 new European stores this year.
Gymshark founder Ben Francis plots stake buyback from General Atlantic
Gymshark founder Ben Francis is in talks to buy back part of the stake sold to private equity firm General Atlantic, with the aim of tightening his control over the sportswear brand.
Staff would turn down promotion to keep flexibility at work
A British Retail Consortium (BRC) survey found half of the UK’s part-time staff would turn down a promotion if it meant losing the flexibility of their current role.
England’s World Cup charge set to deliver £500m boost to the UK economy
England’s place in the World Cup Round of 16 is expected to generate more than half a billion pounds for the UK economy, according to new research.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
How fashion retail is riding out the heatwaves?
Amid record-breaking temperatures, retailers across the UK tell Drapers how trade has been faring, and their predictions for the warm weeks ahead.
The best email subject lines to grab customers
Email advice says subject lines should use power words, personalise subject lines, and avoid CAPS, but a new study suggests some of those rules may be hurting performance instead of helping it.
8 employee advocacy tools to amplify your social media reach
Want to boost your brand’s reach on social? These 8 employee advocacy tools make it easy to turn your team into powerful brand ambassadors.
Stop adopting AI and start solving problems
Without clear processes, training, and governance, AI can create more work, weaken trust, and increase brand risk.
How AI impacted Amazon and wider online retail
AI tools and assistants are now driving sales. We take a look at how this is affected this year’s Prime Day and online retail more widely.
What living in fashion’s future will be like
Imagining the future consumer requires a handle on current trends, a big dose of technology and some thinking about how the human heart reacts to all that AI.
How Olivia Prince founder of Murci started selling clothes from her nana's house
Olivia Prince founder of Murci always loved fashion, but never imagined a side hustle from her grandmother's house would grow into a brand turning over £10m.
UK retailers say loyalty systems lack AI readiness
New research shows that most UK retailers do not believe their loyalty systems are ready for agentic AI. The study found that 72% said their existing loyalty infrastructure was not yet fully prepared.
PEOPLE, MOVERS AND SHAKERS
Gap appoints new chief sustainability officer
US retail giant Gap has named Jeffrey Hogue, the former sustainability head of Levi Strauss, as its new chief sustainability officer.
BRAND NEWS
Waitrose sees sales of low-and-no alcohol surge during World Cup
Waitrose has experienced a rise in low-and-no-alcohol sales, with a 35% increase last week as fans have been watching late-night matches.
Lidl expands self-scanning trial to 37 more shops
Lidl GB is expanding its Lidl & go self-scanning trial to 37 more stores across the UK, following “positive customer feedback” from its initial seven-store pilot.
Boux Avenue launches fabric online recycling scheme
UK lingerie retailer Boux Avenue has launched its Fabric Online Recycling Scheme (‘FORS For Good’) in partnership with the Salvation Army’s trading arm, SATCoL.
Moss expands retail and distribution offer in M&S
Moss has launched in M&S, with a curated collection of 250 styles and builds on MOSS’ successful relationships with Next and John Lewis.
World Cup drives surge in Boohoo football fashion sales
Debenhams Group said football-related product sales at boohoo rose by 1,827% between May and June, while searches increased by 600% as the tournament gathered pace.
Screwfix launches price promise as tradespeople face rising costs
Screwfix has launched a new Price Promise guarantee to help tradespeople save money on tools, equipment and essential products.
AND FINALLY x 2
Pubs allowed to stay open until 5am for England Mexico match
Pubs in England and Wales will now be allowed to stay open until 5am on Monday, after the end of England's World Cup match against Mexico.
Marmite launches ‘WeMite’ jars
Marmite has temporarily rebranded as “WeMite” for a limited-edition campaign targeting England fans following the Three Lions’ latest World Cup win.
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending June 26th 2026?
1/ AW26
2/ SS26
3/ Bikini
4/ Swimsuit
5/ Beach
6/ Bag
7/ Bathroom
8/ Denim
9/ Jumpsuit
10/ Hat
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until School Summer holidays (England & Wales) – 19
Days until Halloween – 120
Days until Black Friday – 147
Days until Christmas – 175
July Diary
How to get your brand and products on the July editorial calendars, higher up on search and AI engines and in social media
Our July PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
Summer is here! So keep on adding anything summer-related to your media centres, eg summer clothing, swimwear, bikinis, shorts, beachwear, sunglasses, plus things to keep you cool, like fans, sun hats and sun shades. Also, push anything to do with the outside, such as garden furniture, anything for a garden party, or a picnic or barbecue, and don’t forget to add all of the other spellings that people may search on eg BBQ, Bar-B-Que, etc and other related keywords like picnic.
The festival season is now in full-swing, and the media are all looking for festival wear and things to take to festivals (tents, fans, ice boxes, torches, etc). We’re also getting ready to go on holiday, so luggage, bags, bumbags, beach towels, etc are all being searched for.
Also, look at any sports-related items, as this month sees the end of football’s World Cup Finals in the US/Mexico/Canada. Plus, look at anything tennis-related for Wimbledon, which is on for the first weeks of July, so anything football or tennis-related should be flagged and plus it's the Tour de France so anything lycra-related might also be good to flag.
Other clothing keywords being searched for this summer include; denim, florals, crochet, midi-dresses, maxi-dresses, polo, preppy, tennis-core and festival wear.
But not everyone is going abroad. The cost-of-living crisis is still cutting-into everyone’s wallets, so shoppers are still looking at holidays closer to home. Add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like raincoats, coats, hoodies, and cardigans? If you stock them, then firepits and chimineas for the colder UK evenings would be good to add.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
July Diary - Weeks/Months
2026 World Cup Final – US/Mexico/Canada 11th Jun - 19th Jul
Wimbledon fortnight ends (29th Jun – 12th Jul)
The Tour De France (4th – 26th)
Berlin Fashion Week (2nd – 5th)
Alcohol Awareness Week (6th- 12th)
July - Days
1st- 6th - Start of the school holidays in Scotland
2nd-5th – British Grand Prix
4th - US Independence Day
4th - Pride London parade
5th – National Bikini Day
7th – World Chocolate Day
9th-12th - Goodwood Festival of Speed
11th – Isle of Wight Round the Island race
11th – World Population Day
12th – Battle of the Boyne (Northern Ireland)
11th – Wimbledon Women's Final Day
12th – Wimbledon Men's Final Day
14th - Bastille Day (France)
14-15th - London Textile Fair
15th – St Swithin’s Day
18th - Nelson Mandela International Day
19th – National Ice Cream Day (US Third sundae in July 😉)
22nd- 23rd – Start of the school holidays England & Wales
22nd - 23rd - Tisha B'Av (Jewish Holiday – Changes July Aug)
24th – National Tequila Day (US)
25th – Christmas in July (5 months until Christmas)
25th-26th - Northern Pride Newcastle
26th – Tour de France ends
26th – National Parents Day (US 4th Sunday in July)
29th – National Lipstick Day
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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NEW BRANDS ON PRSHOTS
Ellerod is small business that specialises in creating high-quality sustainable homeware inspired by the great British countryside and made from natural fibres in England. Ranges include cushion covers, placemats, tea towels and stockings.
Ipanema footwear is inspired by the culture of Brazil, it’s fun, chic and colourful and includes unique features that make Ipanema sandals and thongs unique, including multiple sole shapes for better comfort and fit, “360 degree” prints that wrap around the sole, and multiple strap details.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Bonmarché has new Autumn lookbook imagery with Lorraine Kelly, a new Dash range, and a Lisa Snowdon Transitional range.
Threadbare has new SS26 outfits for the summer holidays, and a “New Way to Wear Formal” menswear collection.
Matalan has new AW26 womenswear and its back-to-school ranges ready for the new 26/27 terms.
Oliver Bonas has new August accessories, jewellery, womenswear, sandals, bags and backpacks, plus new shoes from Birkenstock.
Peacocks has new beachwear for men, women and children for SS26 and a new Dani Dyer Mini Collection for kids and new Lousie Redknapp SS26 ranges.
River Island has a new Morgan Jamieson collaboration of beach and holiday wear, a new Polly Smith collaboration, new Pony collaboration, a new Tolami Benson collaboration, and a new Samie Elishi collaboration.
Curvy Kate has new Scantilly lingerie ranges for AW26, including Showgirl, Glamour Puss, Victory Nouveau, Heartstopper, Boost, Intoxicated, Merlot, Restraint, Scandal, Swerve, Boost, Smoothie, Zen, Intoxicated, Flare, Lightstyle, Wondurfully, Cool Cat, Unapologetic, Hapy Hour, and Smoothie Spacer.
TK Maxx has new menswear, hats, glasses and sandals for the summer holidays, plus kidswear and women’s clothes, accessories, beach bags and sandals.
Primark has a new Performance range, The Scene womenswear edit, new ranges of nightwear and lingerie, Prince tennis wear, new beachwear, band t-shirts and hats for the festivals, plus new Pride month collections.
Tu Clothing has new high-summer womenswear and back-to-school ranges from its School Shop 2026.
Scamp & Dude has new Holiday Shop dresses, jumpers, jackets and hoodies, plus a new collaboration with trainer/sports shoe brand Gola.
Accessorize has a new range of jewellery for the summer, new accessories including socks, jewellery and scarves, new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
Monsoon has new accessories including bags and boots, a new collaboration with Callie Thorpe and with Charlie Taylor Bonnie, new spring womenswear and kids clothing, along with jewellery, new linen and denim women's wear.
Joe Browns has new womenswear images for 2026.
Barbour has a new Wimbledon Edit, a festival dressing range, a new Farm Rio collaboration, new Chelsea Flower Show dressing ranges, a new Icons range, and a Paul Smith Collaboration.
Cotton Traders has new AW26 womenswear and a new collaboration of summer outfits with Jasmine Harman.
See additional new clothing and accessories images from
Very Iolla Neem London VIXII M&S Regatta
Home, garden and food
Oliver Bonas has new August lighting and homeware for the lounge, dining room and kitchen, beauty products, plus new furniture including chairs, tables and lighting.
Ruggable has a new Jungalow collection based on its Painted Terrain and Woven Modernism ranges, as well as its Autumn rug designs for the home, for indoors and outdoors.
Hobbycraft has new back-to-school ideas plus ideas for the autumn and Halloween.
Cambridge Imprint has new small patterned border cards, large hardback notebooks, tea towels, new cards and papers, new Italian cotton ribbons, small pocket books, and kitchen trays.
Dobbies Garden Centres has new Halloween and autumn home ranges, new summer pots and things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames.
TK Maxx has new soft furnishings and new kitchenware, including jugs, crockery, bowls, and utensils.
Jellycat has new animal ranges including Bretti Yeti, Trixiwoo Raccoon, Peanut Yeti, Bartholomew Bear, Mulshi, S’Mores, Ort & Tum, Zapperty and Rockleton, plus seaside holiday themed bears and amuseables.
Homesense has new homeware gifts, new art-related gifts and barbecue and picnic items for the summer months.
Oriana B has new furniture for the home, from sofas and settees to side tables and dining tables.
Primark has new travel solutions, new Chillis range of homeware, new luggage and storage solutions, Island Heat ranges of homeware with decorations, vases, soft furnishings, candles, diffusers and kitchenware.
Dunelm has new Cosy Home, Wild Harvest, Salvage Yard and Beautility AW26 homeware ranges and Vintage Emporium ranges of homeware and furniture for SS26.
National Trust has new ranges of Anglepoise lamps for the home, new garden furniture, new gifts, food and gardening ranges, and new homeware.
The Gluttonous Gardener has new gifting suggestions and a Brontë sisters themed growbar.
Furniture Village has new ranges for the home, from beds, shelving, to sofas and chairs.
Sir Jacobs brings together the worlds of ceramics and fragrance — turning everyday objects into something truly special.
Home Bargains has a new Hinch Home range, plus new Coastal Retreat themed homeware accessories.
Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.
See additional new home images from
Ivyline Matalan Very Designers Guild
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
HOW TO GET YOUR BRAND NOTICED BY THE MEDIA
NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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