Main Image: John Lewis

PRShots Roundup brings you the latest retail news from Boots, Lush, Victoria’s Secret, Superdrug, SunGod, ELV Denim and Hunter. Plus, what’s the impact of Trump’s tariffs on UK retailers, 2025’s biggest fashion trends and more.  

THE LATEST RETAIL INDUSTRY NEWS

Reeves rejects calls for ‘Buy British’ campaign despite Tump tariff hike

Chancellor Rachel Reeves has ruled out backing a “Buy British” consumer campaign in response to US tariffs introduced under Donald Trump.

Boots sees increase in sales in second quarter

Boots UK sales were up 1.6% in the quarter to Feb 28.

Lush full-year losses wide

Lush’s FY to 30 June 2024 show sales fell 8.5% to £647.5m from £708.1m and its pre-tax loss widened from £28m to £42.5m.

Retailers interested in Post Office branches

Retailers including Tesco and Ryman are interested in taking on some of the final 108 directly-owned Post Office branches.

Sir Philip Green loses legal case against UK over use of parliamentary privilege

Sir Philip Green has lost a legal case against the UK government after complaining about being publicly named in the House of Lords as facing misconduct allegations.

Japanese shopping platform Zozo acquires Lyst

Japanese fashion e-commerce platform Zozo, has acquired the London-based fashion shopping platform Lyst.   

TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY

What’s the impact of Trump tariffs on UK retailers?

President Trump’s tariff overhaul has introduced fresh challenges for retailers with a significant UK presence, particularly in the fashion sector.

2025's biggest fashion trends

The return of the mini skirt, has seen searches on resale marketplace Depop surge 63% in the last three months. Depop’s “2025 Trends Report” reveals the clothes that are this year’s must-haves.

Everything you need to know about marketing on LinkedIn

Martech’s guide to LinkedIn's tools, strategies and best practices. Updated with data on the little-used feature that LinkedIn's algorithm loves.

5 areas where businesses need to improve their customer experience

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report.

Online ads should be ‘relevant, non-intrusive and add value’, says new report

Consumers want control over their data, but also recognise the value of an ad-supported internet, according to a new study by IAB Europe.

Some news publishers see resurgence of Facebook referral traffic

After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.

PEOPLE, MOVERS AND SHAKERS

Victoria’s Secret taps Savage X Fenty chief designer

Victoria's Secret announced the appointment of fashion designer and former Savage X Fenty chief design officer Adam Selman to the role of SVP and executive creative director.

LVMH appoints CEOs at Fendi, Kenzo and Louis Vuitton

As part of leadership changes at luxury conglomerate LVMH, Ramon Ros has been named CEO of Fendi, while Charlotte Coupé has been appointed CEO of Kenzo.

BRAND NEWS

Superdrug unveils new digital screens and investment in healthcare ambassador programme

Superdrug has launched new digital screens in store, along with a new £1m investment into a healthcare ambassador programme.

Eyewear brand SunGod opens its first UK store

British performance eyewear brand SunGod has opened its first-ever UK retail store in London’s Covent Garden.

E.L.V. Denim to open first-ever bricks-and-mortar store

E.L.V. Denim, known for handcrafting pieces from 100 percent upcycled materials, is opening its first store with a London Residency from April 9 to June 21.

Hunter collaborates with LoveShackFancy on a footwear collection

Hunter is blending its outdoor functionality with whimsical femininity in collaboration with womenswear brand LoveShackFancy, known for its distinctive, romantic aesthetic.

Naia Beach launches in John Lewis stores

Luxury swimwear brand and Drapers Independents Awards 2024 winner Naia Beach, co-founded by TV presenter Tess Daly, has launched in six John Lewis stores across the UK.

Gap launches new premium line under Zac Posen

The first collection of US retailer Gap's premium line GapStudio, designed by new creative director Zac Posen, will launch in the UK on 8 April.

Myprotein's activewear line launches in 20 Decathlon stores across the UK

THG-owned MP Activewear has marked its first foray into physical retail with a roll-out to 20 Decathlon stores across the UK from 7 April.

Balenciaga and Scholl launch footwear collaboration

Parisian fashion house Balenciaga has teamed up with Italian heritage brand Scholl to launch a footwear capsule collection.

AND FINALLY

Mirror, mirror on the wall, who’s the highest-paid of all?

A study by career platform StandOut CV pulls back the curtain on what many have long suspected: there’s a “pretty privilege” where good looks pay dividends in the workplace.

JOIN THE GREEN GRADS

Green Grads are looking for new recruits and sponsors

Green Grads is a platform for recent UK graduates with ideas to heal the planet and it’s now recruiting for its fifth cohort, with over 200 current grads listed on the website. It’s also a great chance for a brand to show commitment to the environment and sustainability by joining Green Grads expanding cooperative of outward-looking forward-facing stellar British brands by becoming a sponsor. Sponsorship opportunities start with the comparatively modest sum of £500 and current sponsors include such well-known names as Heal's, Anglepoise, Ercol, the Futon Company, Camira and many more. To find out more see http://www.greengrads.co.uk

PRSHOTS TOP 10 SEARCHES

What were our users searching for on PRShots Week ending April 4^th 2025?

1/ SS25

2/ Easter

3/ Garden

4/ Cushion

5/ Outdoor

6/ Denim

7/ Yellow

8/ Shell

9/ Lemon  

10/ Swimsuit

HELP WITH YOUR IMAGE SEARCHES

The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24 hours, week, or month.

NEW BRANDS TO PRSHOTS

Plia Parasols makes wooden garden parasols, upholstered with luxury outdoor fabrics. Sewn in Cornwall, customers can either plump for one of the in-house designs, or go bespoke and supply their own fabric for a totally unique parasol.

Laura Bond was started by Laura and her husband Doug, and has been independent and family owned since 2019. They create jewellery and specialise in ear and nose piercings and use responsibly sourced or recycled solid gold.

Oriana B.  was launched in 2019 by Dublin-based Londoner Katharine Deas sourcing and selling unique furniture online, having pivoted from a 25-year international corporate career to pursue her love of design. Oriana B products include furniture, lampshades, lights, lamps, and mirrors.

BRANDS WITH NEW IMAGES

Clothing, beauty and accessories

Primark has new linen, leopard and straw accessories, including handbags, bags and sandals, a new clothing collaboration with Guinness, linen kidswear and menswear  and accessories, makeup and personal health and wellness ranges, basics and youth ranges, US football team kit, new baby clothes, new Rita Ora range of clothes, Edit and new childrenswear.

Scamp & Dude has clothes and accessories, new SS25 athleisure wear, dresses, shorts, jackets, hoodies, coats, bags and scarves, plus new collaborations with Nicky Newman and Sabrina Elba.

Roman Originals has new Petite, Dusk and Curve ranges for the summer, plus big pattern and denim SS25 womenswear imagery.

Joe Browns has new SS25 menswear, shoes and accessories plus womenswear including dresses, shorts, skirts, beachwear, shoes, purses, handbags, shopping bags and beach bags  for the summer.

Peacocks has a new Louise Redknapp Linen Edit for summer, a SS25 Edit range, new menswear range, plus new womenswear SS25 clothing ranges including skirts and jumpers.

Matalan has new Holiday Shop collections for all the family, men’s and women’s summer ranges with clothes for the beach, baby ranges, Peter Rabbit and Bluey collaboration of kidswear, new Et Vous Spring women’s ranges, a men’s Smart edit, new bag ranges, new nightwear & lingerie.

Threadbare has a new Spring Romance and Another Sunday ranges of clothing and new summer footwear and beachwear, plus a Spring Romance womenswear range, plus new SS25 womenswear and menswear ranges.

M&S has new women's shoes, bags, jewellery, and accessories, new Per Una clothing ranges, as well as new perfume ranges, casual and formal men’s wear ranges, and Collection ranges for both men and women.

F&F has new summer beachwear campaign imagery and has Abbey Clancy top picks for the spring.

John Lewis has new Anyday, John Lewis and Kin men’s ranges and a Goodie Works t-shirt collaboration, plus new women’s clothing, shoes and accessory ranges for the spring and summer. Plus a range of women’s bags and jewellery.

River Island has new jewellery, men’s suits, a new Pink themed range, a new women’s wear range that’s a tribute to Ibiza’s Café Del Maar, perfume ranges and new Arm Candy bags.

Oliver Bonas has new April, May and June 2025 uploads of jewellery, women’s clothing, bags, hats, shoes, sunglasses and accessories as well as new ranges for SS25.

Barbour has new wellies and menswear clothing ranges, plus a new Crocs collaboration, a Very British Summer collaboration of clothes and accessories with Lucy Williams, and a new shoe collaboration with Wild Bunch, rainwear ranges.

Fable England has new bag charms and jewellery based on the Beatrix Potter Peter Rabbit characters, new Alice’s Garden, Running Bunny and Bunny Blues jewellery and bags, Wonderland ranges of bags and scarves, plus new accessories and core jewellery ranges.

Very has a new Michelle Keegan collaboration, plus drops SS25 lookbook imagery, a new V by Very and V by Very Curve ranges of dresses, jumpers, jackets, coats jumpsuits, swimwear, jeans, trousers and shoes.

Iolla has new sunglasses and glasses for the summer with the option of multi-coloured lenses, plus ranges of frames and glasses based on nostalgia for a Scottish coastal summer.

Monsoon has new SS25 ranges for the beach and holidays, plus women’s and kids clothing for the summer, new sandals for the beach, plus new jewellery and bags for women and kids, new wedding outfit shoes and dresses.

Dune London has new bags, sandals and shoes for him and her for the summer, bag charms, clutch bags, handbags and belts, bridal shoe ranges for casual to posh weddings.

New Look has new drops, new SS25 clothing and more new winter outfits, winter and occasion wear outfits for women, plus ranges of womenswear including coats, jumpers, skirts and tops.

TK Maxx has new menswear and women’s wear including jackets, dresses, waistcoats, jumpsuits, t-shirts, shoes and sandals and accessory ranges, including hats, bags, jewellery, makeup and sunglasses for the summer.

Cotton Traders has new men and women’s clothes, shoes and accessories including beachwear and swimsuits, plus campaign images with Will Mellor and Alex Jones.

George at Asda has a new kidswear, Style Stories Kat Farmer Studio Edit collaboration, new Modern World collection and a Studio Edit of womenswear, bridal collection, Style Stories by Erica Davies and G21 Maisie Smith collection ranges, new Gym Locker activewear ranges.

Curvy Kate has new Swerve, Suspend, Suspense, Serpent, Opulence, Indulgence, Eos, Entwined, Zen, Victory, Wild One, Strawberry Crush, Ornate and more ranges of lingerie. Plus new ranges of swimwear for SS25.

See additional new clothing and accessories images from

 Joma Jewellery Katie Loxton Lipsy Crew Clothing Tu Clothing Celtic &Co Bonmarché

Home, garden and food

Primark has new diffusers, candles, vases, jugs and bedding ranges for the home.

Jellycat has a new Amuseables range of animals, flowers and food, plus books and the cuddliest soft toys and bags for SS25.

Jan Constantine has new cushion ranges.

B&M has new DIY tools and electricals ranges, new baby and food events as well as new Lego kits, Garden solar lighting, Easter cuddly toys for kids, spring electrical ranges, garden decorations and Easter themed gifts, cookware and dining decorations.

Cambridge Imprint has new, labels, tea towels, box files, envelopes, postcard boxes, postcards, tea trays, lined exercise and hardback books, stamps, Easter block sets, ribbons, and albums.

Nest has new living room furniture including lounge chairs, plus Ferm Living, Tom Dixon and Hay garden furniture, including tables, chairs and loungers.

M&S has new homeware including furniture, lighting, bedding and tableware, new wash bags beauty and wellness ranges, Ultimate bedding sets, makeup ranges, SS25 Boho, Classic and Exquisite Earth furniture and homeware ranges.

Home Bargains has new Wickford & Co candle jars and diffusers, plus luxury candles, diffusers and room sprays from The Vault.

Quorn Stone has new Chalfont and Metro tiles, new decorative tiles, Orotelli stone for the floors and Luella Powder for the bathroom, Frome white stone, Orwell Natural Porcelain Stone, and Chastleton Ivory Stone.

Designers Guild has new Christian Lacroix Maison SS25 ranges, new SS25 outdoor ranges including rugs and cushions.

Sofology has new SS25 furniture ranges, including sofas, chairs and stools plus furniture for the lounge in bright spring colours.

Oliver Bonas has new Father’s Day gifts, new May/June/July drops of homeware ranges for the kitchen, dining room and lounge, plus furniture and home accessories including mirrors, lighting and tableware for SS25.

George Home has new outdoor furniture and tableware for the garden and picnics, new Stacey Solomon Easter and home collaborations on cookware, bedding, dining, and homeware. New Easter ranges of tableware, new home gifts and furniture.

Dobbies Garden Centres has new garden furniture, sheds and outside storage solutions, home houseplants including orchids, garden tool ranges, homeware, pet ranges, kids garden toys.

Hobbycraft has lots of ideas for Easter decorations and things to keep the kids occupied for the holiday.

John Lewis has new Modern and Classic ranges of garden and outdoor entertaining furniture and tableware, plus Modern and Classic homeware collections of rugs, beds, mirrors, furniture, soft furnishings, tableware and accessories for SS25.

Online Home Shop has new curtains, cushions, duvet covers and throws, plus storage solutions, side tables and chest of drawers, rugs and bedding.

Homesense has new AW25 homeware and kitchenware including dishes, chairs, art, rugs, jugs plus Christmas 2025 crackers, wreaths and decorations.

TK Maxx has new kitchenware, homeware and gifts for Easter.

See additional new home images from

Fritz Fryer Dunelm Matalan Treats by Mars

DIARY

PRShots Retail Calendar Alerts

Days until Easter – 11

Days until Father’s Day – 67

Days until School holidays start (23rd July) – 105

Days until Halloween - 205

Days until Christmas Day – 260
 

How to get your brand in the media in April

We’re now definitely in Spring, and people are thinking about the approaching summer holidays, so add any spring-summer-related images you have and add in keywords relating to summer outfits and summer events, e.g. festivals, Glastonbury, Coachella this month in the US, beachwear, swimwear, the garden, garden parties, outdoor living, things for the patio, and of course Barbecues. Don’t forget to add all the other spellings BBQ, Bar-B-Que, etc and other related keywords like picnic, garden party, get-togethers, parties, socials, gatherings and for the young ‘gaths’. 

While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like cardigans for the colder UK evenings.

It’s also Easter and the first big break of the year. It’s traditionally when people start to look at brightening up their gardens/patios/windowsills, so include any planting/gardening imagery and keywords as well as any of the standard Easter-related items, decorations, presents, bunnies and, of course, eggs and chocolate.  

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

April Diary - Weeks/Months

There are lots of other big events in April. April is World Stress Awareness Month and National Pet Month in the UK, so if you have anything to relieve stress (massage products, recliners, diffusers, pillows, garden swings, etc) and anything for pets (dog coats, cat collars, dog beds will also be looked for etc) then add them and get all the relevant keywords added.  It’s also National Garden Month (so anything gardening-related should be tagged with National Garden Month), National Poetry Month and Celebrate Diversity Month.

Other events include;

Discover National Parks Fortnight (4^th – 18^th)

International Dark-Sky Week (21^st – 28^th)

Allergy Awareness Week (24^th – 28^th)

MS Awareness Week (22^nd – 28^th)

April - Days

11^th-13^th – Coachella Weekend One

12^th – Passover Begins

13^th – Oxford and Cambridge Boat Race

14^th – Vaisakhi (Sikh New Year)

17^th – Running searches peak ahead of the London Marathon

18^th- 20^th – Coachella Weekend Two

20^th – Passover Ends

20^th – Easter Sunday

21^st – Easter Monday

21^st - National Tea Day

22^nd – Earth Day

23^rd  – St George’s Day

23^rd – Start of the Asparagus season

23^rd – Shakespeare Day

24^th - National Skipping Day

24^th – Gardening searches peak

24^th – Fashion Revolution Day

25^th – Staycation searches peak

25^th – World Malaria Day

25^th – National Lingerie Day

27^th – London Marathon

29^th - International Dance Day

30^th – Stop Food Waste Day

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2025 by the authorities controlling the event(s).