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PRShots Roundup brings you the latest retail news from Mytheresa, YNAP, Shein, Lakeland, WH Smith, Kickers, Pull & Bear, Cartier, Gucci and John Henric. Plus, why AI can be a PR’s best friend or worst enemy, how brands can capture consumer eyeballs and more.
THE LATEST RETAIL INDUSTRY NEWS
Retailers flag concerns about Chinese ‘dumping’ on back of Trump tariffs
Retailers, including Currys chief executive Alex Baldock, have signalled worries about Chinese goods being switched from the US to European markets.
Mytheresa gets green light to acquire Yoox Net-A-Porter
Mytheresa has received regulatory approval from the European Commission to acquire Yoox Net-A-Porter and will see the two businesses form a new company called LuxExperience.
Shein IPO slammed as ‘race to the bottom’ by UK investor groups
The UK’s financial regulator has been accused of allowing a “race to the bottom” by investors after news emerged last week that it had approved Shein’s application for a London IPO.
Hilco closes in on deal for Lakeland
Hilco Capital is reportedly getting close to a deal to fund a management buyout of Lakeland, the family owned kitchenware retailer.
L’Oreal UK sales top £1.5bn for the first time
Full year sales at the UK arm of L’Oreal to 31 Dec 2024 hit £1.55bn up 8.6% from £1.43bn and post tax profits grew 9.9% to £185.2m from £168.5m.
Watches of Switzerland to close 16 showrooms
Watches of Switzerland is closing 16 of its showrooms across the UK, putting around 40 jobs at risk of redundancy. The retailer has not yet confirmed which showrooms will close.
WH Smith shareholders eye growth plans
On Wednesday April 16, WH Smith will update shareholders on its trading for the past six months in its first major update since selling off its estate of high street shops across the UK.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
Why AI can be a PR’s best friend or worst enemy
We’re still in the early days of AI adoption and promises abound of how it will revolutionize PR. Raquel P of Propellernet looks at the critical ways the tech can help with everyday work.
How brands can capture consumer eyeballs
Uber’s head of advertising Paul Wright discusses why attention is key in driving advertising profit, and why his firm’s bespoke, non-intrusive placements work
The most popular UK retail websites among shoppers in Trump's America
Retail Week has partnered with Similarweb and can reveal the UK retail websites that are most popular with US shoppers.
Why most celebrity endorsements are expensive mistakes
From big names to micro-influencers, not all endorsements hit. Martech says use your data not just gut to choose the right partners.
How the TikTok algorithm ranks content in 2025
Hootsuite helps you understand how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform.
12 social media sentiment analysis tools for 2025
Social media sentiment analysis tools will help you find out what your audience really thinks of you and how you can improve. Hootsuite picks the top 12 available.
How keywords drive helpful content
While your choice of keywords on Google Ads no longer guarantees traffic, however they do reveal prospects' needs. Practicalecommerce explains how to get the most out of them.
BRAND NEWS
Kickers builds major 50th anniversary celebrations for its star Kick Hi
Kickers is rolling out a major programme of activities throughout 2025, to celebrate the 50th anniversary of its iconic Kick Hi boot.
Pull & Bear opens Oxford Street store
Inditex-owned youth fashion brand Pull & Bear has opened its latest UK store on London's Oxford Street.
John Henric opens first UK store
Swedish premium menswear business John Henric has opened its first UK store in the City of London as part of a wider retail expansion.
Erica Davies links with George at Asda
George at Asda has collaborated for a second time with former fashion editor Erica Davies, this time to co-launch her first unisex kids’ range.
Sophie Ellis-Bextor returns with Freemans’ ‘Style Squad’
Freemans has launched its latest TV ad, once again starring ‘Murder on the Dancefloor’ singer Sophie Ellis-Bextor and the ‘Style Squad’, with the message ‘Style Summer Your Way’.
Sephora UK pilots quiet hours in select stores
Sephora UK is piloting new quiet hours in-store, supporting its commitment to creating a more "inclusive and welcoming" shopping experience for customers.
Visa launches Recycle the Runway event with prize packages worth £20k
Visa has teamed up with the London College of Fashion to launch ‘Recycle the Runway’, an initiative designed to support the next generation of fashion entrepreneurs.
River Island launches resort wear collection with Del Maar
River Island is continuing its Behind The Design series via a collaborative collection with Latin-Australian swimwear brand Del Maar. Download images here River Island.
AND FINALLY x2
Cartier’s influential history on show at London’s V&A Museum
London’s V&A museum has opened a new exhibition running until November telling the story of Cartier’s jewellery house founded in 1847.
The Gucci paradox: While new sales collapse, second-hand sales explode
While Gucci's sales plummeted in 2024 (-23%), the brand's items were highly successful in the resale market, particularly on Vestiaire Collective.
JOIN THE GREEN GRADS
Green Grads are looking for new recruits and sponsors
Green Grads is a platform for recent UK graduates with ideas to heal the planet and it’s now recruiting for its fifth cohort, with over 200 current grads listed on the website. It’s also a great chance for a brand to show commitment to the environment and sustainability by joining Green Grads expanding cooperative of outward-looking forward-facing stellar British brands by becoming a sponsor. Sponsorship opportunities start with the comparatively modest sum of £500 and current sponsors include such well-known names as Heal's, Anglepoise, Ercol, the Futon Company, Camira and many more. To find out more see http://www.greengrads.co.uk
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending April 11th 2025?
1/ SS25
2/ Easter
3/ Sunglasses
4/ Garden
5/ Dress
6/ Bedroom
7/ Outdoor
8/ Sandals
9/ Coastal
10/ Shoes
HELP WITH YOUR IMAGE SEARCHES
The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24 hours, week, or month.
NEW BRANDS TO PRSHOTS
Ruggable all started at the kitchen table. That's where Jeneva Bell first conceived of a rug you could put in your washing machine. After years of development they launched the original Ruggable machine-washable rug and the brand has gone on to be hugely sucessful ever since.
Plia Parasols makes wooden garden parasols, upholstered with luxury outdoor fabrics. Sewn in Cornwall, customers can either plump for one of the in-house designs, or go bespoke and supply their own fabric for a totally unique parasol.
Oriana B. was launched in 2019 by Dublin-based Londoner Katharine Deas sourcing and selling unique furniture online, having pivoted from a 25-year international corporate career to pursue her love of design. Oriana B products include furniture, lampshades, lights, lamps, and mirrors.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Barbour has new mens summer outfits including a range of festival wellies, plus a new Crocs collaboration, a Very British Summer collaboration of clothes and accessories with Lucy Williams, and a new shoe collaboration with Wild Bunch, rainwear ranges.
Primark has new Krispy Kreme and Hello Kitty collaborations, beachwear with swimsuits, wraps, bikinis and shorts, a new butter yellow trending range, plus linen, leopard and straw accessories, including handbags, bags and sandals, a new clothing collaboration with Guinness, linen kidswear and menswear and accessories.
Accessorize has new beachwear including shirts, shorts, bikinis and dresses, plus accessories including makeup sandals, bags, card holders and jewellery.
Roman Originals has new Petite, Dusk and Curve ranges for the summer, plus big pattern and denim SS25 womenswear imagery.
M&S has a new Collection range of women's clothes, shoes, bags, jewellery, and accessories, new Per Una clothing ranges, as well as new perfume ranges and casual and formal men’s wear ranges.
Matalan has new Et Vous collaboration, Holiday Shop collections for all the family, men’s and women’s summer ranges with clothes for the beach, baby ranges, Peter Rabbit and Bluey collaboration of kidswear.
Oliver Bonas has new April, May and June 2025 uploads of jewellery, women’s clothing, bags, hats, shoes, sunglasses and accessories as well as new ranges for SS25.
Peacocks has a new Louise Redknapp Linen Edit for summer, a SS25 Edit range, new menswear range, plus new womenswear SS25 clothing ranges including skirts and jumpers.
Joe Browns has new SS25 menswear, polo tops, t-shirts, shorts, shoes, hats and accessories plus womenswear including dresses, shorts, skirts, beachwear, shoes, jewellery, towels, sarongs, scarves, purses, handbags, shopping bags and beach bags for the summer.
River Island has new linen outfits, jewellery, men’s suits, a new pink-themed range, a new women’s wear collaboration with Latin-Australian brand Del Maar, perfume ranges and new Arm Candy bags.
Scamp & Dude has clothes and accessories, new SS25 athleisure wear, dresses, shorts, jackets, hoodies, coats, bags and scarves, plus new collaborations with Nicky Newman and Sabrina Elba.
Threadbare has a new Spring Romance and Another Sunday ranges of clothing and new summer footwear and beachwear, plus a Spring Romance womenswear range, plus new SS25 womenswear and menswear ranges.
F&F has new summer beachwear campaign imagery and has Abbey Clancy top picks for the spring.
John Lewis has new Anyday, John Lewis and Kin men’s ranges and a Goodie Works t-shirt collaboration, plus new women’s clothing, shoes and accessory ranges for the spring and summer. Plus a range of women’s bags and jewellery.
Fable England has new bag charms and jewellery based on the Beatrix Potter Peter Rabbit characters, new Alice’s Garden, Running Bunny and Bunny Blues jewellery and bags, Wonderland ranges of bags and scarves, plus new accessories and core jewellery ranges.
Very has a new Michelle Keegan collaboration, plus drops SS25 lookbook imagery, a new V by Very and V by Very Curve ranges of dresses, jumpers, jackets, coats jumpsuits, swimwear, jeans, trousers and shoes.
Iolla has new sunglasses and glasses for the summer with the option of multi-coloured lenses, plus ranges of frames and glasses based on nostalgia for a Scottish coastal summer.
Monsoon has new SS25 ranges for the beach and holidays, plus women’s and kids clothing for the summer, new sandals for the beach, plus new jewellery and bags for women and kids, new wedding outfit shoes and dresses.
Dune London has new bags, sandals and shoes for him and her for the summer, bag charms, clutch bags, handbags and belts, bridal shoe ranges for casual to posh weddings.
See additional new clothing and accessories images from
New Look TK Maxx Cotton Traders George at Asda Curvy Kate Joma Jewellery Katie Loxton Lipsy Crew Clothing Tu Clothing Celtic &Co Bonmarché
Home, garden and food
Primark has new Krispy Kreme and Hello Kitty collaborations for packed lunches, new paisley pattern soft furnishings and bedding, plus homeware including diffusers, candles, vases and jugs for the home.
Homesense has new AW25 homeware and kitchenware including dishes, chairs, art, rugs, jugs plus Christmas 2025 crackers, wreaths and decorations.
Dobbies Garden Centres has new garden furniture, sheds and outside storage solutions, home houseplants including orchids, garden tool ranges, homeware, pet ranges, kids garden toys.
M&S has new homeware including furniture, lighting, bedding and tableware, new wash bags beauty and wellness ranges, Ultimate bedding sets, makeup ranges, SS25 Boho, Classic and Exquisite Earth furniture and homeware ranges.
Jellycat has a new Amuseables range of animals, flowers and food, plus books and the cuddliest soft toys and bags for SS25.
Jan Constantine has new cushion ranges.
B&M has new DIY tools and electricals ranges, new baby and food events as well as new Lego kits, Garden solar lighting, Easter cuddly toys for kids, spring electrical ranges, garden decorations and Easter themed gifts, cookware and dining decorations.
Cambridge Imprint has new, labels, tea towels, box files, envelopes, postcard boxes, postcards, tea trays, lined exercise and hardback books, stamps, Easter block sets, ribbons, and albums.
Nest has new living room furniture including lounge chairs, plus Ferm Living, Tom Dixon and Hay garden furniture, including tables, chairs and loungers.
Home Bargains has new Wickford & Co candle jars and diffusers, plus luxury candles, diffusers and room sprays from The Vault.
Quorn Stone has new Chalfont and Metro tiles, new decorative tiles, Orotelli stone for the floors and Luella Powder for the bathroom, Frome white stone, Orwell Natural Porcelain Stone, and Chastleton Ivory Stone.
Designers Guild has new Christian Lacroix Maison SS25 ranges, new SS25 outdoor ranges including rugs and cushions.
Sofology has new SS25 furniture ranges, including sofas, chairs and stools plus furniture for the lounge in bright spring colours.
Oliver Bonas has new Father’s Day gifts, new May/June/July drops of homeware ranges for the kitchen, dining room and lounge, plus furniture and home accessories including mirrors, lighting and tableware for SS25.
George Home has new outdoor furniture and tableware for the garden and picnics, new Stacey Solomon Easter and home collaborations on cookware, bedding, dining, and homeware. New Easter ranges of tableware, new home gifts and furniture.
Hobbycraft has lots of ideas for Easter decorations and things to keep the kids occupied for the holiday.
John Lewis has new Modern and Classic ranges of garden and outdoor entertaining furniture and tableware, plus Modern and Classic homeware collections of rugs, beds, mirrors, furniture, soft furnishings, tableware and accessories for SS25.
See additional new home images from
Online Home Shop TK Maxx Fritz Fryer Dunelm Matalan Treats by Mars
DIARY
PRShots Retail Calendar Alerts
Days until Easter – 6
Days until Father’s Day – 62
Days until School holidays start (23rd July) – 100
Days until Halloween - 200
Days until Christmas Day – 255
How to get your brand in the media in April
We’re now definitely in Spring, and people are thinking about the approaching summer holidays, so add any spring-summer-related images you have and add in keywords relating to summer outfits and summer events, e.g. festivals, Glastonbury, Coachella this month in the US, beachwear, swimwear, the garden, garden parties, outdoor living, things for the patio, and of course Barbecues. Don’t forget to add all the other spellings BBQ, Bar-B-Que, etc and other related keywords like picnic, garden party, get-togethers, parties, socials, gatherings and for the young ‘gaths’.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like cardigans for the colder UK evenings.
It’s also Easter and the first big break of the year. It’s traditionally when people start to look at brightening up their gardens/patios/windowsills, so include any planting/gardening imagery and keywords as well as any of the standard Easter-related items, decorations, presents, bunnies and, of course, eggs and chocolate.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
April Diary - Weeks/Months
There are lots of other big events in April. April is World Stress Awareness Month and National Pet Month in the UK, so if you have anything to relieve stress (massage products, recliners, diffusers, pillows, garden swings, etc) and anything for pets (dog coats, cat collars, dog beds will also be looked for etc) then add them and get all the relevant keywords added. It’s also National Garden Month (so anything gardening-related should be tagged with National Garden Month), National Poetry Month and Celebrate Diversity Month.
Other events include;
Discover National Parks Fortnight (4th – 18th)
International Dark-Sky Week (21st – 28th)
Allergy Awareness Week (24th – 28th)
MS Awareness Week (22nd – 28th)
April - Days
14th – Vaisakhi (Sikh New Year)
17th – Running searches peak ahead of the London Marathon
18th- 20th – Coachella Weekend Two
20th – Passover Ends
20th – Easter Sunday
21st – Easter Monday
21st - National Tea Day
22nd – Earth Day
23rd – St George’s Day
23rd – Start of the Asparagus season
23rd – Shakespeare Day
24th - National Skipping Day
24th – Gardening searches peak
24th – Fashion Revolution Day
25th – Staycation searches peak
25th – World Malaria Day
25th – National Lingerie Day
27th – London Marathon
29th - International Dance Day
30th – Stop Food Waste Day
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2025 by the authorities controlling the event(s).
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