Main Image: Freemans

PRShots Digest brings you the latest retail news from Next, Marks & Spencer, Adidas, Seraphine, Primark, Ferragamo, MyTheresa, Allbirds, DFS, Laura Ashley, Tala and articles on how brand beat search marketing for Airbnb, how influencer marketing will change in the recession, will brands move to Mastodon and more.

To see the latest news go to our Twitter account @prshotsr

THE LATEST RETAIL INDUSTRY NEWS

Next to buy Made.com out of administration

Next has struck a deal to salvage the brand, domain names and intellectual property of Made.com which collapsed this morning.

Marks & Spencer profits rise after 'standout' fashion sales

Marks & Spencer latest results show revenues up 8.5% to £5.5bn and a 11.3% growth in pre-tax profits to £208.5m in the half to Oct 1 following “robust” trading across its food, clothing and home.

Adidas lowers earnings outlook after ending Yeezy partnership

Adidas has lowered its full-year guidance from a net income of around €250m from $500m, after terminating its partnership with Kanye West’s Yeezy brand.

Seraphine reveals challenges in H1 results

Seraphine expects revenue to be down to £19m from £20.8m and an adjusted EBITDA loss of £1.5m in its H1 ending 2 Oct 2022 after a challenging retail trading period.

Primark hopes for “significant progress” on digital development in the coming year

Primark looks to make “significant progress” in its digital development strategy in the coming year, off the back of the launch of its trial click & collect service in the UK.

Landlords Hammerson ahead in Q3, and next quarter pipeline 'strong'

Hammerson said it expects 2022 adjusted earnings to be at least £100m up from £80.9m in 2021 as footfall improves to around 90% of pre-pandemic 2019 levels in the UK&I, with France around 95%.

Ferragamo sales rise 13% in nine months driven by Europe

Sales at Salvatore Ferragamo rose by 12.7% to €921m with profits up to €114m in the first nine months of the year, the results are in line with market estimates, and driven by strong EU demand.

Mytheresa upbeat as Q1 looks strong

Mytheresa Q1 saw gross merchandise value (GMV) up 21% to €197.9m and net sales up 11.4% to €18.1m with active customers numbers up 13.4% to 800,000 customers.

Allbirds profit dip in Q3 despite revenue increase

Allbirds, the B Corp footwear and clothing brand Q3 results show revenues up to £63.2m – up 54% from 2020) and gross profit of £28.2m down from £29.45m in Q3 2021.

October online retail sales dip

IMRG Capgemini Online Retail Index figures show online retail sales were down -3.4% year-on-year in October with visitors converting into customers 20% lower than October 2021.

Shoppers buying early to beat inflation

Half (50%) of UK shoppers have already started their Christmas shopping, with 45% buying earlier than usual in order to beat inflationary price rises.

Consumers are favouring second-hand marketplaces

Shoppers are favouring discount retailers (up 12%) and second-hand platforms (up 7%) with the average spend for second-hand marketplaces rising 482% to £207.63 from £35.67

One in three store staff face abuse every week

One in every three shop workers are the victims of physical or verbal abuse from shoppers every week, according to the shocking findings of a new report.

TRENDS, STRATEGY AND TECHNOLOGY

Why consumers like negative reviews

The vast majority of UK shoppers (84%) think negative reviews are either as or more important than positive ones.

How Airbnb’s 'anti-search' strategy paid off

Why cutting back on search marketing and instead spending on brand marketing has been a huge success for Airbnb

How influencer marketing will change during the recession

As inflation rises and recession looms, consumer spending is slowing The Drum talks to the industry leaders who share three reasons why influencer marketing will remain a crucial channel in 2023.

Will brands follow users and move to Mastodon

Mastodon has gained over 489,000 new users since Musk’s acquisition of Twitter was completed on October 27 but will brands follow?

BRAND NEWS

Laura Ashley sofas now available at DFS

DFS has introduced six classic Laura Ashley sofa designs to its range, including the Lynden and Marford, as well as a selection of footstools in 95 colours and styles.

Yoox expands marketplace with home décor and art category

Yoox has expanded its marketplace with home décor and art categories. The marketplace currently features 300,000 + products and 2000 brands across jewellery, clothing, accessories, footwear

Balmain launches Stranger Things collection

Parisian fashion house Balmain has launched a limited-edition capsule collection inspired by Netflix's ‘Stranger Things’ series.

Fila launches sportswear collaboration with Tala

Disrupter activewear brand Tala, founded by Grace Beverley, have launched a sportswear collaboration with Fila.

AND FINALLY x2

Amazon UK facing box shortages for Black Friday

Amazon may be facing cardboard box shortages during Black Friday, after workers at packaging company DS Smith voted to go on strike,

I’m A Celeb viewers complain about the frequency of ad breaks

I’m A Celebrity… Get Me Out Of Here viewers have taken to social media to complain about the number of adverts shown during the ad breaks.

PRSHOTS TOP 10 SEARCHES

What were our users searching for on PRShots week-ending Nov 4^th 2022?

1/ Christmas 

2/ Halloween   

3/ AW22

4/ Dress

5/ Garden

6/ Advent Calendar

7/ Coat

8/ Bedroom

9/ Gifts  

10/ Cushions

COLLABORATIONS ON PRSHOTS

Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/ 

NEW BRANDS TO PRSHOTS

Branch Jewellery is a small business that has become synonymous with hand-made wooden and horn jewellery. All materials used are ethically sourced and chosen for their quality and sustainability in mind.

Fabrap makes fabric gift wrapping that stands the test of time. Inspired by Indian textiles and the traditional Japanese art of Furoshiki, these fabric gift wraps combine timeless elegance, sustainability and ease of use.

Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar

Papier was launched in 2015, and creates stationery – notebooks, diaries, planners, photobooks  and stationery for weddings, birthdays etc  – and gifts that invites curiosity and contemplation. In every piece of Papier is the promise of what's to come, the endless possibilities of a blank page.

TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Joules Bias Cut DKNY Jaeger Guinea London Knitwear Queen Empreinte and Leocé Couture mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo watches and jewellery from Movado and occasion wear from Azazie   

Somerset by Alice Temperley embodies all of the hallmarks of the Temperley aesthetic –whimsy; unabashed femininity, wild prints and dresses that float from office to after hours.

Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories

Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials

Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.

Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.

HELP WITH YOUR IMAGE SEARCHES

The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.

BRANDS WITH NEW IMAGES

Clothing, beauty and accessories

Barbour has new outfits for men, women and for your pets

Primark has KEM ranges, Denim ranges, Christmas party outfits, Stacey Solomon collections and new clothing and accessory ranges for men, women and kids

Freemans has the new Love Mark Heyes and Julien Macdonald ranges and Christmas jumpers   

Roman Originals has new party and going-out outfits

From my mother’s garden has new mesh and tulle tops

Monsoon  has new womenswear

Tu Clothing has new womenswear and cosy Christmas clothing

Matalan has new Christmas jumpers and AW22 collections

George at Asda has Christmas party wear and Children in Need Pudsey ranges

Fatface has new Christmas ranges for kids, adults and animals

Very has new Michelle Keegan ranges

M&Co  has new clothing for men, women and kids and Christmas gifts and clothing and pet accessories

Cotton Traders has new womenswear and accessories

Peacocks  has a new festive collections for young and old, Christmas jumpers and Louise Redknapp collaborations

New Look has new Christmas outfits, jumpers and loungewear

Sainsbury’s Beauty has new pampering sets for Christmas

F&F has its Kelly Brook Christmas imagery and new womenswear, Christmas jumpers, boots and accessories

Sonder Studio has new womenswear

PrettyLittleThing  has new partywear and Molly Mae and Gemma Owen ranges including winter clothes and boots

TK Maxx  Homesense adds new women’s, kids and men’s clothing, shoes and boots

Oliver Bonas has new winter and party clothing, jewellery, bags and accessory ranges

The Morphbag by GSK shows its vegan lines for winter

Bryony Bel has new jewellery ranges

River Island has new going out clothes

The Range has new Christmas jumpers

White Stuff has new winter woolies, boots and accessories

Dancing Leopard has new AW22 wear

Shoe Zone has winter boots and shoes

See additional new clothing and accessories images from the weeks from

Dune London Marks & Spencer Dune London Men’s  Hope Fashion Joe Browns Seol + Gold Aspiga Radley Hope Fashion The Range Accessorize F&F Lemuel MC

Home and food

NoLoGo has table linen for the Christmas table

Dobbies Garden Centres has new home goods, outdoor goods, pet accessories, Christmas decorations and gifts

Sofology has new furniture ranges

Cult Furniture  has new lighting options and Christmas images

Designers Guild has new designs and home accessories

Cuckooland has new furniture ranges

Primark Christmas decorations, gifts and homeware

Cambridge Imprint  has new cards and Christmas stationery

TK Maxx and Homesense have new homeware and Christmas goodies

M&Co  has new Christmas gifts, games and decorations

Abstract House has new prints and frames

National Trust Shop has new Christmas and Easter ranges

Biscuiteers Baking has new Christmas food

Oliver Bonas has new homeware and pet ranges

Fritz Fryer has new lights

Luxdeco has new Christmas homeware gifts

The Range has Christmas gifts and decorations and pet gifts

White Stuff has new Christmas Decorations and gifts for the home

Paperchase has added more Christmas decorations and gifts

Dunelm has new Christmas gifts

See additional new home images from the last weeks from

Cartwright & Butler Monsoon  Daisy Park George Home Nest Marks & Spencer Wilko Cardfactory KMI Brands DFS Fatface Very Habitat Hotel Chocolat B&M Cath Kidston Christy Matalan Oliver Bonas

Looking for inspiration??

Our trends lightboxes section has lots of ideas for features and themes but If  you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help

DIARY

Days Until Black Friday – 16

Days Until Cyber Monday - 19

Days Until Christmas Day – 46

Days Until Valentine’s Day - 97

Days until Easter - 150

November

How to make your products attractive to the media in November    

We are well into autumn and the Christmas season and the media are looking for images that help them fill all those “what to buy on Black Friday” features, the endless Christmas gift guides, and all those “What to wear for the Christmas party season” articles.

You should be uploading Black Friday and Christmas images for most media, but long lead time magazines will be looking at January issues so anything that helps illustrate the inevitable “New you for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful.

As always don’t forget to add keywords – Black Friday, Cyber Monday, Thanksgiving, Gifts, Christmas, Xmas, Winter plus all those words beloved of home and women’s magazines like cosy, cosiness, hygge, wellbeing.

Clothing wise the media are looking for party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac Ex-Radio 1), Christmas Jumpers, jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, and coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.

Also make sure that if your clothing is made from a fabric associated with winter that it’s flagged up somewhere in the title/keyword or in more information. Wool (woolovers are a thing), cashmere, fur (faux obviously) and velvet.

If you’re aiming at being included in Christmas Guides then make sure you have added prices. Guides are normally price-led eg “Presents under £50”, “Party dresses for less than £150” and without prices your items won’t be included.    

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.

November Diary - Weeks/Months

Events to add to your marketing diary for November include

Movember which centres around men’s health issues and moustaches, so beard and shaving-related things might be useful, in the US it’s also national peanut butter lovers month, sweet potato month and candy month.

The first week of November is National Sausage Week in the UK – the perfect accompaniment to Guy Fawkes - the first week is also national fig week and the second week is national split pea soup week

November Diary - Days

11^th – Armistice/Remembrance Day

11^th – Chinese Singles Day

11^th – Veterans Day (US)

12^th – World Pneumonia Day

12^th – National Happy hour Day (US)

13^th – World Kindness Day

13^th - Remembrance Sunday

15^th – International Cheese and bread Day

17^th – Homemade bread day (US) 

17^th – International Students Day

19^th – International Men’s Day

24^th – Thanksgiving (US)

25^th – 1 month until Christmas Day

25^th – Black Friday

26^th – US Small Business Saturday

28^th – Cyber Monday

30^th – St Andrew’s Day (Bank Holiday Scotland)

Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!

Bookmark our PRShots news section https://www.prshots.com/pressnews and keep up to date with the PRShots daily guide to some of the latest news and trends in the retail, home and marketing sectors.