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PRShots Digest brings you the latest retail news from Currys, Shein, Ocado, Sephora, Jaeger, H&M, Uncommon Matters, and Forever21. Plus articles on why brands need to do brand marketing, why attention is a key advertising metric, 5 ways to get the most out of m-commerce and more.
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THE LATEST RETAIL INDUSTRY NEWS
CBI downgrades growth forecast and warns on stagnation
The Confederation of British Industry (CBI) expects the economy to shrink by 0.4% next year, down from its previous forecast of 1% growth.
Euro zone retail sales weaker than expected in Oct
European Union's statistics office said retail sales for non-food products in the 19 countries sharing the euro fell 2.1% in October with overall figures falling slightly more than economists predicted.
Currys drops Royal Mail for Christmas delivery
Currys has ditched Royal Mail as a delivery provider in the wake of the pre-Christmas postal strikes, which threaten to derail festive deliveries.
Shein overtakes Zara as world’s most popular fashion brand
Shein is the world’s most searched for fashion brand globally, topping the searches across 113 countries.
Ocado halts expansion as demand for online grocery subsides
Online grocery giant Ocado has told its investors that it is halting its expansion plans in another sign that the demand for online grocery is cooling down.
UK Stop Ad Funded Crime set up to tackle online fraud
$68bn of global ad spend was lost to fraud and funding criminal activities this year a new UK initiative Stop Ad Funded Crime hopes to tackle the fraud.
TRENDS, STRATEGY AND TECHNOLOGY
Why brands need to do brand marketing
Over-reliance on performance marketing over brand marketing can lead to detrimental losses, a solid marketing strategy needs a balanced combination of both.
How Superdrug launched their marketplace
Andrew Cobb, IT director at Superdrug talks Internet Retailing’s Chloe Rigby through the process of launching its own marketplace.
Why attention will be a critical metric for this recession
The attention economy is going to be critical for brands looking to really understand, at a granular level, how their campaigns engage an audience.
Top 5 ways to make the most of the rise of m-commerce in fashion
Whether you already see the benefits of m-commerce or you are just starting to look into the topic, here are 5 ways m-commerce can help you set yourself apart this Christmas Season.
Five ways Burberry has refined its strategy to unlock long-term growth
“Modern British luxury” was the headline of new Burberry CEO Jonathan Akeroyd’s strategy, which was revealed during the fashion brand’s interim results in November 2022.
Why Alexa failed to live up to marketers’ hopes
In 2018, Amazon's country manager for India even argued that voice would “bring the next billion online”. But as Amazon’s latest results make plain, that promise has failed to materialise.
PEOPLE, MOVERS AND SHAKERS
Sephora names UK managing director
Sephora has appointed Sarah Boyd as managing director of its UK business, just two months after the LVMH-owned business re-entered the UK market via its purchase of Feelunique.
Jaeger boss Fiona Lambert departs Marks & Spencer
Suzi Avens is to take over from Fiona Lambert at Jaeger. Avens joined this spring as head of product at the label and was previously at Boden and Cath Kidston.
BRAND NEWS
H&M Home collaborates with Uncommon Matters
H&M Home has teamed up with Berlin-based jewellery brand Uncommon Matters on a collection of “jewellery for the home”
Snap launches AR try-on tool with H&M
Snap has announced a partnership with H&M to give shoppers three new augmented reality (AR) try-on experiences.
Forever 21 marks one year on Roblox with new metaverse collection
Fast fashion giant Forever 21 has released the F21 Metaverse Collection, the retailer's first metaverse fashion collection, to mark its first year on Roblox.
AND FINALLY
Demna and Balenciaga issue apologies for kids S&M ad campaign, and drop court case
Demna, the creative director of Balenciaga, and the house's CEO have issued a personal apology for its kids S&M ad campaign and dropped its court case against the production company.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots week-ending Dec 2nd 2022?
1/ Christmas
2/ SS23
3/ Gifts
4/ Gloves
5/ Cushion
6/ Candle
7/ Dress
8/ Pink
9/ Christmas Jumper
10/ Throw
COLLABORATIONS ON PRSHOTS
Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/
NEW BRANDS TO PRSHOTS
Silk & Lawn are a Brighton-based accessories brand creating beautiful handmade headbands, hair ties & turbans for little and grown-up people made from silk and Tana lawn cottons.
Branch Jewellery is a small business that has become synonymous with hand-made wooden and horn jewellery. All materials used are ethically sourced and chosen for their quality and sustainability in mind.
Fabrap makes fabric gift wrapping that stands the test of time. Inspired by Indian textiles and the traditional Japanese art of Furoshiki, these fabric gift wraps combine timeless elegance, sustainability and ease of use.
Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar
TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Bias Cut DKNY Jaeger Guinea London Knitwear Queen Empreinte and Leocé Couture mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo Tommy Hilfiger watches and jewellery from Movado and occasion wear from Azazie
Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories
Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials
Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.
Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.
HELP WITH YOUR IMAGE SEARCHES
The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Accessorize has new footwear, bags, accessory, jewellery and gift ranges
Dune London has new SS23 shoe and bag ranges, gift ranges, going out shoes and wedding shoes
Peacocks has new Christmas ranges
PrettyLittleThing has a new Jodie Woods collaboration and ski wear, party wear and winter clothes and boots.
Dunelm has new loungewear ranges
Monsoon has new childrens outfits
Matalan has new Christmas jumpers and AW22 collections
F&F has new spring 2023 ranges and athleisure wear
Fatface Has beachwear for SS23 and new clothes for AW for him and her
New Look has new Christmas outfits and shoes, jumpers and loungewear
M&Co has new clothing for men, women and kids and Christmas gifts and clothing and pet accessories including a new Kylie range
Primark has the new athleisure wear, Greggs Primark range and new clothing and accessory ranges for men, women and kids
Hope Fashion has new hooded coats
The Morphbag by GSK has new campaign images
Roman Originals has new warm winter wear, party and going-out outfits
Barbour has new collaboration with Wander as well as outfits for men, women and for your pets
George at Asda has new athleisure wear, lingerie, and Christmas party wear
River Island has new Christmas outfits for men, women and kids as well as accessories
Very has new beauty ranges, Michelle Keegan and V by Very ranges
Cath Kidston has new winter and Christmas ranges for adults and kids
Hope Fashion has new outfits for winter
Crew Clothing has new AW clothing and shoes and boots ranges
Seol + Gold has new jewellery ranges rings, bracelets, earrings and necklaces
See additional new clothing and accessories images from the last few weeks at
Freemans Dancing Leopard From my mother’s garden Radley Dune London Men’s Tu Clothing Cotton Traders Sainsbury’s Beauty Sonder Studio TK Maxx Homesense Oliver Bonas Bryony Bel The Range White Stuff Shoe Zone Marks & Spencer Joe Browns Aspiga Radley The Range F&F Lemuel MC
Home and food
Dobbies Garden Centres has new SS23 outdoors images, AW plants, home goods, pet accessories, and Christmas decorations and gifts.
Matalan has new SS23 homestore ranges
Homesense has new Christmas gifts and SS23 home items
Marks & Spencer has new SS23 homeware
Sofology has new SS23 furniture ranges
The Range has new kitchenware and Christmas decorations
Cult Furniture has new lighting options, Christmas images and desks
Daisy Park has new Emma Bridgewater and Gisela Graham Primavera and Pastel home and gift ranges
Designers Guild has new SS23 fabrics
Avalana has new patterned luxury curtains
Biscuiteers Baking has new Christmas and New Year food
Cath Kidston has new winter and Christmas gifts, and home and kitchen ranges
Dunelm has new SS23 ranges including Smart Industrial home ware and furniture for the lounge
M&Co has new Christmas gifts, games and decorations and home wear
Dune London has new luggage ranges
B&M has homeware and kids and adults gifting ranges
George Home has Christmas gift ideas
Fritz Fryer has Christmas gift ideas
See additional new home images from the last few weeks from
National Trust Shop Next Furniture Village Luxdeco Designers Guild NoLoGo Cuckooland Primark Cambridge Imprint TK Maxx Abstract House Oliver Bonas White Stuff Cartwright & Butler Monsoon George Home Nest Wilko Cardfactory KMI Brands DFS Fatface Very Habitat Hotel Chocolat Cath Kidston Christy Matalan Oliver Bonas
Looking for inspiration??
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
DIARY
Days until Christmas Day – 20
Days until Valentine’s Day - 71
Days until Mother’s Day - 104
Days until Easter – 125
How to make your products attractive to the media in December
Christmas is nearly over by now for the media; there are just a few dailies, weeklies, websites and influencers doing last minute gift guides for Christmas but for most print media it’s the New Year, and what’s happening in 2023.
You should be uploading SS23 outfits and home goods for those “A new you for 2023” “Redecorate for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful plus anything for the home.
As always don’t forget to add keywords – New Year, Gifts, Spring, Christmas, Xmas, Holidays, Winter plus all those words beloved of home magazines like cosy, cosiness, hygge, wellbeing.
Clothing wise the media are still looking for going out outfits for Christmas and New Year, so party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac ex-Radio 1), and also winter clothing jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.
You can also start to look at holiday clothing and outfits for when the weather gets a little warmer so make sure SS23 is flagged on your drops even if they’re not yet available until 2023 – If they’re not on sale until Jan or Feb then use the On Sale date field to flag this up. You can either add a specific date 2/2/22 or if you’re not sure then you can use text “available first week in Feb”
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.
December Diary - Weeks/Months
December is all about Christmas and New Year events but it’s also AIDS awareness month, and universal human rights month and Kwanzaa runs from 26th to the 1st Jan as well as No Gender December. Additionally, the 1st week (5th-9th) is UK Charity Week
December Diary - Days
6th – St Nicholas Day
8th – Christmas Jumper Day
10th – Human Rights Day
18th – Hannukah begins
18th – Stilton Day
21st – Winter Solstice
22nd – National Regifting Day
24th – Super Saturday/Panic Saturday
25th – Christmas Day
26th – Boxing Day
26th – Hannukah ends
27th – Substitute Bank Holiday for Christmas Day
31st – New Year’s Eve
Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!
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