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PRShots Digest brings you the latest retail news from DFS, Ikea, Crocs, MySale, Sainsbury, Clarks, Poundland, Disney+, Castore, Dotte, Revolve and articles on top tips for measuring PR, 3 strategies to earn consumer trust in email marketing, hints and tips for improving Christmas sales and more.
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THE LATEST RETAIL INDUSTRY NEWS
DFS order volumes strengthen after lean summer
DFS said order volumes had grown on 2021 and pre-pandemic 2019 in the last two months and it expects a £39m profit before tax for the financial year which is in line with its mid-case scenario.
Inter IKEA posts 45% profit fall
Inter IKEA posted a 45% fall in pre-tax profit for the year through August to €931m due to higher raw material and transport costs as well as the closure of its factories in Russia.
October retail sales disappoint, but fashion stays the strongest sector
BDO’s High Street Sales Tracker saw October sales grow 3.5% year on year with the fashion sector the strongest performer growing 6.7% marking 20 consecutive months of positive sales for fashion.
Amazon puts a freeze on corporate recruitment
Amazon has put a freeze on corporate recruitment as it grapples with an “unusual macro-economic environment”.
Crocs revenue for Q3 grew 57.4% to $985.09m from $625.92m last year with profits up to $169.35m from $153.49m last year.
One-fifth of Gen Z to use BNPL services this Black Friday
One-fifth of Gen Z plan to use buy now pay later (BNPL) services this Black Fridays up 10% from the 10% of Gen Z shoppers who used BNPL last year, while 15% will be relying on store credit.
West End sales to hit £1.55bn during the festive season
London’s New West End Company (NWEC) is forecasting sales of £1.55bn 28% less than the pre-pandemic levels of 2019 and footfall figures are due to remain at 83% of those in 2019.
MySale listing to end as Frasers Group buys most of the shares
Frasers Group has applied for MySale to be removed as a listed company on the London Alternative Investment Market as Frasers Group now has 95.35% of MySale's issued share capital.
Sainsbury's Tu fashion "performs well" in H1 despite a 6% sales dip
Sainsbury’s clothing sales in H1 were down 6% on the year but were up 2.5% on 2019 and full-price sales grew from 64% to 80% of the mix with a 40% “record performance” in womenswear dresses.
Clarks profits rise thanks to ‘repositioning’
Clarks turnover was up 18.7% year on year to £920.3m from £775m and operating profit £61.7m up from a loss of £162.6m after the retailer went through “a period of recovery and repositioning”.
UK footfall gap to pre-pandemic 2019 narrows in October despite cost of living crisis
October footfall across UK retail grew to within 9.8% of 2019 levels up from 12% in Sept and 13.2% in Aug, with high streets within 10.5% of 2019, shopping centres 14.7% and retail parks 3.3%.
Retailers believe there is “significant” room for improvement to adapt to digital era
The majority 93% of retailers say there is "vast" or "significant" room for improvement in projects that focus on bringing new digital products and services to market
TRENDS, STRATEGY AND TECHNOLOGY
Now, as we enter an economic downturn there is even greater pressure on PR agencies and internal PR functions to prove their worth.
3 strategies to earn consumer trust in email marketing
Three strategies for brands to use in email marketing to personalise your messaging while earning and maintaining consumer trust.
BeReal is the breakout social media app of 2022, but is it a welcoming environment for brands or just a social media fad?
Why marketers must fight for budget during tough times
When times are hard, the marketing budget is often the first to be cut. ROI Hunter CEO Karel Schindler explains why marketers must fight for their budget during tough times.
Actionable tips and strategies for Black Friday and Christmas
The holidays are the busiest period of the year, especially for advertisers and business owners. Not only because of the influx of clients and transactions but because so much can ride on the
Checkpoint’s RFID labels get the recycling ‘all clear’
Checkpoint Systems is confirmed as one of the first global label manufacturers to prove that its RFID range of labels can be included as part of household kerbside collections.
BRAND NEWS
Poundland to extend clothing range
Budget retailer Poundland has detailed further plans as part of its ongoing ‘Project Diamond’ strategy by adding clothing to a further 275-300 stores from the current 350 revamped stores.
Disney+ makes e-commerce push with exclusive merch shop for subscribers
Disney+ is trialling a new e-commerce shop for subscribers to shop an exclusive range of merchandise with products listed directly from the detail pages of the movies and series
McLaren and Castore launch "innovative" sportswear range
UK sportswear retailer Castore has collaborated with supercar maker McLaren Automotive for a Black Edition collection of men’s and women’s activewear.
Childrenswear resale marketplace Dotte launches app
Childrenswear resale marketplace Dotte has unveiled its first mobile app as it looks to continue expanding its circular fashion market and build on partnerships with Marks & Spencer and Clarks
Revolve prepares for gaming world entry
Revolve looks set to enter the world of gaming as it strikes up a new strategic partnership with Muus Collective to create a fashion-centred Web3 mobile gaming experience.
AND FINALLY
TikTok admits staff in China can access data of UK and EU users
TikTok has admitted that some members of its staff in China are able to access the data of users in the UK and the EU.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots week-ending Oct 28th 2022?
1/ Christmas
2/ Halloween
3/ Beauty
4/ Sequin Dress
5/ Dress
6/ Living Room
7/ Pink
8/ Bathroom
9/ Pictures
10/ AW22
COLLABORATIONS ON PRSHOTS
Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/
NEW BRANDS TO PRSHOTS
Branch Jewellery is a small business that has become synonymous with hand-made wooden and horn jewellery. All materials used are ethically sourced and chosen for their quality and sustainability in mind.
Fabrap makes fabric gift wrapping that stands the test of time. Inspired by Indian textiles and the traditional Japanese art of Furoshiki, these fabric gift wraps combine timeless elegance, sustainability and ease of use.
Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar
Papier was launched in 2015, and creates stationery – notebooks, diaries, planners, photobooks and stationery for weddings, birthdays etc – and gifts that invites curiosity and contemplation. In every piece of Papier is the promise of what's to come, the endless possibilities of a blank page.
TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Joules Bias Cut DKNY Jaeger Guinea London Knitwear Queen Empreinte and Leocé Couture mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo watches and jewellery from Movado and occasion wear from Azazie
Somerset by Alice Temperley embodies all of the hallmarks of the Temperley aesthetic –whimsy; unabashed femininity, wild prints and dresses that float from office to after hours.
Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories
Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials
Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.
Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.
HELP WITH YOUR IMAGE SEARCHES
The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Cotton Traders has new womenswear and accessories
Roman Originals has new party and going-out outfits
From my mother’s garden has new mesh and tulle tops
Peacocks has a new festive collections for young and old, Christmas jumpers and Louise Redknapp collaborations
M&Co has new clothing for men, women and kids and Christmas gifts and clothing and pet accessories
Fatface has new Christmas ranges for kids, adults and animals
New Look has new Christmas outfits, jumpers and loungewear
Sainsbury’s Beauty has new pampering sets for Christmas
F&F has its Kelly Brook Christmas imagery and new womenswear, Christmas jumpers, boots and accessories
Sonder Studio has new womenswear
PrettyLittleThing has new partywear and Molly Mae and Gemma Owen ranges including winter clothes and boots
George at Asda has Children in Need Pudsey ranges
TK Maxx Homesense adds new women’s, kids and men’s clothing, shoes and boots
Barbour has new men’s Modern Heritage and Wicket Crew range a House of Hackney collaboration and accessories for your pets
Primark has KEM ranges, Christmas party outfits, Stacey Solomon collections, new clothing and accessory ranges for men, women and kids
Oliver Bonas has new winter and party clothing, jewellery, bags and accessory ranges
Matalan has new Christmas jumpers and AW22 collections
The Morphbag by GSK shows its vegan lines for winter
Bryony Bel has new jewellery ranges
River Island has new going out clothes
The Range has new Christmas jumpers
White Stuff has new winter woolies, boots and accessories
Monsoon has new womenswear and kids ranges
Dancing Leopard has new AW22 wear
Shoe Zone has winter boots and shoes
See additional new clothing and accessories images from the weeks from
Dune London Marks & Spencer Dune London Men’s Hope Fashion Joe Browns Seol + Gold Aspiga Very Radley Freemans Hope Fashion The Range Accessorize F&F Lemuel MC
Home and food
Dobbies Garden Centres has new home goods, outdoor goods, pet accessories, Christmas decorations and gifts
Cuckooland has new furniture ranges
Cult Furniture has new lighting options
Primark Christmas decorations, gifts and homeware
Cambridge Imprint has new cards and Christmas stationery
TK Maxx and Homesense have new homeware and Christmas goodies
M&Co has new Christmas gifts, games and decorations
Abstract House has new prints and frames
National Trust Shop has new Christmas and Easter ranges
Sofology has new furniture ranges
Biscuiteers Baking has new Christmas food
Oliver Bonas has new homeware and pet ranges
Fritz Fryer has new lights
Luxdeco has new Christmas homeware gifts
The Range has Christmas gifts and decorations and pet gifts
White Stuff has new Christmas Decorations and gifts for the home
Paperchase has added more Christmas decorations and gifts
Dunelm has new Christmas gifts
See additional new home images from the last weeks from
Cartwright & Butler Monsoon Daisy Park George Home Nest Marks & Spencer Wilko Cardfactory KMI Brands DFS Fatface Very Habitat Hotel Chocolat B&M Cath Kidston Christy Matalan Oliver Bonas
Looking for inspiration??
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
DIARY
Days Until Black Friday – 21
Days Until Cyber Monday - 24
Days Until Christmas Day – 51
Days Until Valentine’s Day - 102
Days until Easter - 154
November
How to make your products attractive to the media in November
We are well into autumn and the Christmas season and the media are looking for images that help them fill all those “what to buy on Black Friday” features, the endless Christmas gift guides, and all those “What to wear for the Christmas party season” articles.
You should be uploading Black Friday and Christmas images for most media, but long lead time magazines will be looking at January issues so anything that helps illustrate the inevitable “New you for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful.
As always don’t forget to add keywords – Black Friday, Cyber Monday, Thanksgiving, Gifts, Christmas, Xmas, Winter plus all those words beloved of home and women’s magazines like cosy, cosiness, hygge, wellbeing.
Clothing wise the media are looking for party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac Ex-Radio 1), Christmas Jumpers, jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, and coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.
Also make sure that if your clothing is made from a fabric associated with winter that it’s flagged up somewhere in the title/keyword or in more information. Wool (woolovers are a thing), cashmere, fur (faux obviously) and velvet.
If you’re aiming at being included in Christmas Guides then make sure you have added prices. Guides are normally price-led eg “Presents under £50”, “Party dresses for less than £150” and without prices your items won’t be included.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.
November Diary - Weeks/Months
Events to add to your marketing diary for November include
Movember which centres around men’s health issues and moustaches, so beard and shaving-related things might be useful, in the US it’s also national peanut butter lovers month, sweet potato month and candy month.
The first week of November is National Sausage Week in the UK – the perfect accompaniment to Guy Fawkes - the first week is also national fig week and the second week is national split pea soup week
November Diary - Days
5th – Guy Fawkes/Bonfire night
5th – Two years until the US presidential elections
6th – New York Marathon
11th – Armistice/Remembrance Day
11th – Chinese Singles Day
11th – Veterans Day (US)
12th – World Pneumonia Day
12th – National Happy hour Day (US)
13th – World Kindness Day
13th - Remembrance Sunday
15th – International Cheese and bread Day
17th – Homemade bread day (US)
17th – International Students Day
19th – International Men’s Day
24th – Thanksgiving (US)
25th – 1 month until Christmas Day
25th – Black Friday
26th – US Small Business Saturday
28th – Cyber Monday
30th – St Andrew’s Day (Bank Holiday Scotland)
Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!
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