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PRShots Digest brings you the latest retail news from Shopify, Harrods, Kurt Geiger, Marks & Spencer, Meander, Maje and articles on the marketing trends for 2023, three top content marketing tips, and why you need mobile apps instore and more.

To see the latest news go to our Twitter account @prshotsr

THE LATEST RETAIL INDUSTRY NEWS

Shopify earnings surpass expectations

Shopify’s posted Q3 revenues of $1.37bn beating analysts’ expectations, but operating losses increased to $345m, a third consecutive quarter of operating losses.

Harrods swings back to the black

Harrods sales were up 35% to £582m and saw a pre-tax profit of £51m in the year to January 2022 after it benefited from a surge in sales following the ending of Covid-19 restrictions.

Kurt Geiger bounces back despite ongoing pandemic disruption

Kurt Geiger results for the year to the end of January saw sales up 21.9% to £234.3m and EBITDA up 165% to £19.6m thanks to strong growth across the US and Europe.

Marks & Spencer to rent out capsule wardrobes for cash-strapped shoppers

Marks & Spencer in collaboration with Hirestreet is to start hiring out capsule wardrobes for five days to a month, in a bid to address growing sustainability concerns and the cost-of-living crisis.

European consumer pessimism intensifies in the face of rising prices

The latest McKinsey Europe Consumer Pulse Survey shows an ongoing trend toward pessimism about economic recovery, coupled with widespread concern about inflation.

TRENDS, STRATEGY AND TECHNOLOGY

The top marketing trends for 2023

The Drum quizzed top brand marketers at the ANA Masters of Marketing conference in Orlando, Florida on where they plan on investing time and resources in 2023.

Three top content marketing tips

It’s no secret: content marketing works and 82% of marketers are leveraging content marketing so here are the top three content marketing tips.

What are retailers doing to avoid a nightmare before Christmas?

Retailers need a Christmas miracle to avoid unaffordable fuel bills and economic turmoil wreaking havoc on consumer confidence.

How mobile apps enable smarter and faster working

One of the ways that many companies embrace this new challenge for more interactive in-store experiences is by creating a mobile app to help their team members to streamline their activities.

Five ways Dunelm will ensure growth beyond the homewares boom

Value-led homewares specialist Dunelm has delivered one of retail’s strongest performances over the past two years.

Snapchat rolls out 'Director Mode' to compete with TikTok

Social networks are no longer just platforms for chatting and sharing opinions and pictures; they have become true spaces for exhibiting and realizing creative projects.

BRAND NEWS

Indie brand Meander expands retail footprint in Edinburgh, London

​Scottish clothing brand Meander Apparel has boosted its retail footprint in Edinburgh and London having recently secured a six-figure investment deal.

Co-op completes sale of petrol forecourt business to Asda

The Co-operative Group has completed the sale of its petrol forecourt business to Asda in a £611 million deal.

Maje announces ‘Seconde Main’ resale service

Maje, the French premium ready-to-wear label is launching in the second-hand fashion market with its new resale service, 'Seconde Main'.

AND FINALLY

Google’s Wing to test drone delivery in Ireland

After launching a drone delivery service in parts of the USA, drone specialist Wing, owned by Google is planning a second phase of European tests to be carried out in Ireland

PRSHOTS TOP 10 SEARCHES

What were our users searching for on PRShots week-ending Oct 28^th 2022?

1/ Christmas 

2/ Halloween   

3/ Beauty

4/ Sequin Dress

5/ Dress

6/ Living Room

7/ Pink

8/ Bathroom

9/ Pictures  

10/ AW22

COLLABORATIONS ON PRSHOTS

Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/ 

NEW BRANDS TO PRSHOTS

Fabrap makes fabric gift wrapping that stands the test of time. Inspired by Indian textiles and the traditional Japanese art of Furoshiki, these fabric gift wraps combine timeless elegance, sustainability and ease of use.

Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar

Papier was launched in 2015, and creates stationery – notebooks, diaries, planners, photobooks  and stationery for weddings, birthdays etc  – and gifts that invites curiosity and contemplation. In every piece of Papier is the promise of what's to come, the endless possibilities of a blank page.

TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Joules Bias Cut DKNY Jaeger Guinea London Knitwear Queen and Leocé Couture mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo watches and jewellery from Movado and occasion wear from Azazie   

Somerset by Alice Temperley embodies all of the hallmarks of the Temperley aesthetic –whimsy; unabashed femininity, wild prints and dresses that float from office to after hours.

Little Mistress is a specialist in occasion wear. From proms to graduations, weddings to christenings and every social event in between, their hyper-feminine details, jaw-dropping silhouettes and ultra-luxurious fabrics they’re designed to make the wearers feel like a million dollars. The new ranges include a phot shoot with celeb Dani Dyer.

Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories

Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials

Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.

Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.

HELP WITH YOUR IMAGE SEARCHES

The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.

BRANDS WITH NEW IMAGES

Clothing, beauty and accessories

Fatface has new Christmas ranges for kids, adults and animals

Primark has KEM ranges, Christmas party outfits, Stacey Solomon collections, new clothing and accessory ranges for men, women and kids

From my mother’s garden has new mesh and tulle tops

Roman Originals has new party and going-out outfits

F&F has new womenswear, Christmas jumpers, boots and accessories

Peacocks  has a new festive collections for young and old, Christmas jumpers and Louise Redknapp collaborations

M&Co  has new clothing for men, women and kids and Christmas gifts and clothing

TK Maxx  Homesense adds new jewellery ranges

New Look has new women’s shoes and Christmas outfits and jumpers and loungewear

Barbour has new mens Modern Heritage and Wicket Crew range and a House of Hackney collaboration

Oliver Bonas has new winter and party clothing, jewellery, bags and accessory ranges

Matalan has new Christmas jumpers and AW22 collections

The Morphbag by GSK shows its vegan lines for winter

PrettyLittleThing  has new Molly Mae and Gemma Owen ranges including winter clothes and boots

Bryony Bel has new jewellery ranges

River Island has new going out clothes

The Range has new Christmas jumpers

White Stuff has new winter woolies, boots and accessories

Monsoon  has new womenswear and kids ranges

Dancing Leopard has new AW22 wear

Shoe Zone has winter boots and shoes

Cotton Traders has new menswear modelled by Will Mellor

Dune London has new going out shoe and boot ranges

Marks & Spencer have new clothing, shoes and boot ranges and Christmas jumpers

Dune London Men’s  has new bags and shoes for winter

Sonder Studio has new Christmas and AW ranges

Hope Fashion has new party outfits

Joe Browns  has new Christmas ranges

See additional new clothing and accessories images from the weeks from

Seol + Gold Aspiga Very Radley Freemans Hope Fashion The Range Accessorize F&F Lemuel MC

Home and food

National Trust Shop has new Christmas and Easter ranges

Primark shows its Christmas decorations, gifts and homeware

M&Co  has new Christmas games and decorations

Sofology has new furniture ranges

Biscuiteers Baking has new Christmas food

Oliver Bonas has new homeware and pet ranges

Dobbies Garden Centres has new home goods, pet accessories, Christmas decorations and gifts

Fritz Fryer has new lights

Luxdeco has new Christmas homeware gifts

The Range has Christmas gifts and decorations and pet gifts

White Stuff has new Christmas Decorations and gifts for the home

Cult Furniture  has new office seats, desks, bar stools and furniture

Paperchase has added more Christmas decorations and gifts

TK Maxx and Homesense have new homeware and Christmas goodies

Cambridge Imprint  has new gifts for AW22 and Christmas

Dunelm has new Christmas gifts

Cartwright & Butler has hampers, advent calendars and treats for Christmas

Monsoon  has new Christmas decorations

Daisy Park has new kitchenware from Emma Bridgewater for Christmas and Bonfire Night

George Home has Christmas goodies for the home

Nest has new desks tables and chairs

Marks & Spencer have new personalised Christmas gifts and Christmas decorations

Wilko has festive decorations and gifts for Christmas and AW22 home 

See additional new home images from the last weeks from

Cardfactory KMI Brands DFS Fatface Very Habitat Hotel Chocolat Cuckooland B&M Cath Kidston Abstract House Christy Matalan Oliver Bonas

Looking for inspiration??

Our trends lightboxes section has lots of ideas for features and themes but If  you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help

DIARY

Days Until Black Friday – 25

Days Until Cyber Monday - 28

Days Until Christmas Day – 55

Days Until Valentine’s Day - 106

Days until Easter - 158

November

How to make your products attractive to the media in November    

We are well into autumn and the Christmas season and the media are looking for images that help them fill all those “what to buy on Black Friday” features, the endless Christmas gift guides, and all those “What to wear for the Christmas party season” articles.

You should be uploading Black Friday and Christmas images for most media, but long lead time magazines will be looking at January issues so anything that helps illustrate the inevitable “New you for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful.

As always don’t forget to add keywords – Black Friday, Cyber Monday, Thanksgiving, Gifts, Christmas, Xmas, Winter plus all those words beloved of home and women’s magazines like cosy, cosiness, hygge, wellbeing.

Clothing wise the media are looking for party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac Ex-Radio 1), Christmas Jumpers, jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, and coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.

Also make sure that if your clothing is made from a fabric associated with winter that it’s flagged up somewhere in the title/keyword or in more information. Wool (woolovers are a thing), cashmere, fur (faux obviously) and velvet.

If you’re aiming at being included in Christmas Guides then make sure you have added prices. Guides are normally price-led eg “Presents under £50”, “Party dresses for less than £150” and without prices your items won’t be included.    

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.

November Diary - Weeks/Months

Events to add to your marketing diary for November include

Movember which centres around men’s health issues and moustaches, so beard and shaving-related things might be useful, in the US it’s also national peanut butter lovers month, sweet potato month and candy month.

The first week of November is National Sausage Week in the UK – the perfect accompaniment to Guy Fawkes - the first week is also national fig week and the second week is national split pea soup week

November Diary - Days

1^st – World Vegan Day

1^st – All Saints’ Day

2^nd – All Souls’ Day

5^th – Guy Fawkes/Bonfire night

5^th – Two years until the US presidential elections

6^th – New York Marathon

11^th – Armistice/Remembrance Day

11^th – Chinese Singles Day

11^th – Veterans Day (US)

12^th – World Pneumonia Day

12^th – National Happy hour Day (US)

13^th – World Kindness Day

13^th - Remembrance Sunday

15^th – International Cheese and bread Day

17^th – Homemade bread day (US) 

17^th – International Students Day

19^th – International Men’s Day

24^th – Thanksgiving (US)

25^th – 1 month until Christmas Day

25^th – Black Friday

26^th – US Small Business Saturday

28^th – Cyber Monday

30^th – St Andrew’s Day (Bank Holiday Scotland)

Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!

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