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PRShots Digest brings you the latest retail news from Made, Puma, Skechers, Dune, Crew Clothing, M&S, and Ikea articles on how to create a successful content strategy, 5 tips on audience research, preparing for the golden quarter and more.

To see the latest news go to our Twitter account @prshotsr

THE LATEST RETAIL INDUSTRY NEWS

Made has moved closer to administration

Furniture retailer Made has moved closer to administration as talks to secure a rescue deal for the embattled business collapsed.

Puma announces positive Q3

Puma’s Q3 sales rose 16.9% to €2.35bn to make it the best quarter in the brands’ history and follows a record-breaking Q2.

Skechers reports record £1.62 billion sales in Q3

Skechers Q3 financial results for the period ending 30 Sept 2022, show record sales of $1.88bn up 20.5%.

M&S warns it will shut Oxford Street store if demolition plan rejected

Marks & Spencer has warned it will close its flagship store on London’s Oxford Street if it is not allowed to rebuild it.

Dune to open new stores as profits rise

Dune saw sales rise 29.4% to £78.6m and posted a £2.9m EBITDA in the year to Feb 2022 and is looking to open new stores particularly in places replacing closed department store concessions

Crew Clothing profit skyrockets 80%

Crew Clothing saw sales rise 40% to £82.7m and profits grow by 80% to £16m for the year ending 26 Dec as the business benefited from digital partnerships with retailers John Lewis, Next and Very.

BNPL spend to accelerate to more than $437bn globally

Consumer spending using BNPL (Buy Now, Pay Later) platforms will reach $437bn globally by 2027, up from $112bn in 2022

UK takes aim at company 'greenwashing'

Financial Conduct Authority said it was proposing regulations against "greenwashing" including restrictions on terms such as "green" and "sustainable."

Alphabet's misses analyst expectations

Google parent Alphabet revenue hit $69.09bn in the quarter up from $65.12bn in 2021 but was lower than analysts expected due to advertisers cutting back on spending.

Rising cost of living to drive more shoppers to social

Three-quarters (75%) of consumers say the pandemic has driven long-term changes in their shopping behaviours and preferences.

18-24-year olds spend £574 a year buying into latest fashion trends

Gen-Z shoppers spend £574 each a year on trending items and have the highest trend-spend of all generations, with 74% more than the average UK shopper who spend £330 per year on average.

TRENDS, STRATEGY AND TECHNOLOGY

How to create a successful content strategy

Margo Waldrop breaks down how to build a successful content strategy, including why UX/UI is so important, key questions you should ask, and how to understand your target audience.

Top 5 tips on audience research

How marketers can research their target audience so that their content effectively reaches and resonates with them.

4 ways to prepare for an uncertain holiday season

For retailers, investing in long-term solutions is likely the best bet to maintain momentum before, during, and after the golden quarter, no matter the year. Here are four ways they can do just that.

How the global retail markets are responding to crisis

Nineteen key retailers from around the world explain how they plan to respond to the global crisis in the latest international report from Retail Week and World Retail Congress (RWRC)

PayPal introduces passkeys to improve online security

PayPal is adding passkeys to its platform to improve security and make it easier for users to log in, passkeys will go first to users of iPhones, iPads and Mac in the US and then will roll out worldwide

Tesco comes under fire over data collection claims

A civil liberties group has threatened to take Tesco to court in a dispute over data collection at its check out free stores.

PEOPLE, MOVERS AND SHAKERS

Tesco promotes F&F clothing boss to MD of home & clothing

Tesco has promoted its F&F clothing arm chief executive, Jan Marchant, to managing director of home and clothing.

BRAND NEWS

IKEA to open three new ‘Plan & Order Points’ across the North West

IKEA is to expand across the North West of England with the opening of three new ‘Plan & Order Points’ and the launch of an extended service offering.

The Rolling Stones unveils Christmas 2022 collection

Carnaby Street’s Rolling Stones lifestyle brand RS No.9 Carnaby has given the iconic Stones tongue logo a festive makeover in its new holiday collection.

TikTok Shop UK launches pets category products

TikTok Shop UK is set to launch pets category products on its platform, enabling users to buy pet care items through its retail partners.

Meta, L’Oréal join forces to support metaverse start-ups

Meta and L'Oréal have joined forces to launch a start-up incubator programme focused on creativity in the metaverse, hosted by the Station F start-up campus in Paris.

AND FINALLY

Adidas drops Kanye West over antisemitic comments

Sportswear giant Adidas has terminated its partnership with US rapper Kanye West over offensive and antisemitic comments.

Trainline enlists Craig David to showcase sustainable travel choices

Trainline has partnered with British singer-songwriter Craig David to release a brand-new song, ‘Better Days’, as the start of the brand’s I Came By Train campaign.

PRSHOTS TOP 10 SEARCHES

What were our users searching for on PRShots week-ending Oct 21^st 2022?

1/ Christmas  

2/ Halloween    

3/ AW22  

4/ Bedroom

5/ Dress

6/ Coat

7/ Pyjamas

8/ Bauble

9/ Fireplace   

10/ Skirts

COLLABORATIONS ON PRSHOTS

Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/ 

NEW BRANDS TO PRSHOTS

Fabrap makes fabric gift wrapping that stands the test of time. Inspired by Indian textiles and the traditional Japanese art of Furoshiki, these fabric gift wraps combine timeless elegance, sustainability and ease of use.

Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar

Papier was launched in 2015, and creates stationery – notebooks, diaries, planners, photobooks  and stationery for weddings, birthdays etc  – and gifts that invites curiosity and contemplation. In every piece of Papier is the promise of what's to come, the endless possibilities of a blank page.

TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Joules Bias Cut DKNY Jaeger Guinea London Knitwear Queen and Leocé Couture mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo watches and jewellery from Movado and occasion wear from Azazie    

Somerset by Alice Temperley embodies all of the hallmarks of the Temperley aesthetic –whimsy; unabashed femininity, wild prints and dresses that float from office to after hours.

Little Mistress is a specialist in occasion wear. From proms to graduations, weddings to christenings and every social event in between, their hyper-feminine details, jaw-dropping silhouettes and ultra-luxurious fabrics they’re designed to make the wearers feel like a million dollars. The new ranges include a phot shoot with celeb Dani Dyer.

Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories

Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials

Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.

Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.

HELP WITH YOUR IMAGE SEARCHES

The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.

BRANDS WITH NEW IMAGES

Clothing, beauty and accessories

Roman Originals has new party and going-out outfits

The Morphbag by GSK shows its vegan lines for winter

PrettyLittleThing  has new Molly Mae and Gemma Owen ranges including winter clothes and boots

M&Co  has new AW22 drops for men, women and kids and Christmas gifts and clothing

Matalan has new Christmas jumpers and AW22 collections

From my mother’s garden has new tulle tops

Bryony Bel has new jewellery ranges

River Island has new going out clothes

Fatface has new Christmas ranges for humans and animals

The Range has new Christmas jumpers

F&F has new womenswear and Christmas jumpers

Oliver Bonas has new winter and party clothing, jewellery, bags and accessory ranges

Peacocks  has a new festive collections for young and old, Christmas jumpers and Louise Redknapp collaborations

White Stuff has new winter woolies, boots and accessories

New Look has new women’s shoes and Christmas outfits and jumpers and loungewear

Barbour has new cosy clothing and a House of Hackney collaboration

Primark has KEM ranges, Christmas party outfits, Stacey Solomon collections, new clothing and accessory ranges for men, women and kids, new beauty ranges and Breast Cancer awareness

Monsoon  has new womenswear and kids ranges

Dancing Leopard has new AW22 wear

Shoe Zone has winter boots and shoes

Cotton Traders has new menswear modelled by Will Mellor

Dune London has new going out shoe and boot ranges

Marks & Spencer have new clothing, shoes and boot ranges and Christmas jumpers

Dune London Men’s  has new bags and shoes for winter

Sonder Studio has new Christmas and AW ranges

Hope Fashion has new party outfits

Joe Browns  has new Christmas ranges

See additional new clothing and accessories images from the weeks from

Seol + Gold Aspiga Very Radley Freemans Hope Fashion The Range Accessorize F&F Lemuel MC

Home and food

Dobbies Garden Centres has new home goods, pet accessories, Christmas decorations and gifts

Fritz Fryer has new lights

Luxdeco has new Christmas homeware gifts

The Range has Christmas gifts and decorations and pet gifts

Biscuiteers Baking has new Christmas food

White Stuff has new Christmas Decorations and gifts for the home

M&Co  has new Christmas games

Cult Furniture  has new office seats, desks, bar stools and furniture

Paperchase has added more Christmas decorations and gifts

National Trust Shop has new Halloween ranges

TK Maxx and Homesense have new homeware and Christmas goodies

Sofology has new sofa ranges

Cambridge Imprint  has new gifts for AW22 and Christmas

Oliver Bonas has new homeware and pet ranges

Dunelm has new Christmas gifts

Cartwright & Butler has hampers, advent calendars and treats for Christmas

Monsoon  has new Christmas decorations

Daisy Park has new kitchen ware from Emma Bridgewater for Christmas, Halloween and Bonfire Night

George Home has Christmas goodies for the home

Primark shows its Christmas decorations, gifts and homeware

Nest has new desks tables and chairs

Marks & Spencer have new personalised Christmas gifts and Christmas decorations

Wilko has festive decorations and gifts for Christmas and Halloween, and AW22 home 

See additional new home images from the last weeks from

Cardfactory KMI Brands DFS Fatface Very Habitat Hotel Chocolat Cuckooland B&M Cath Kidston Abstract House Christy Matalan Oliver Bonas

Looking for inspiration??

Our trends lightboxes section has lots of ideas for features and themes but If  you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help

DIARY

Days Until Halloween – 5

Days Until Black Friday – 30

Days Until Cyber Monday - 33

Days Until Christmas Day – 60

October

How to make your products attractive to the media in October    

We’re into autumn and the nights are starting to draw in and the heating is on - at last! Although at a much-reduced rate.  The media are looking for images that reflect the changes so anything that looks cosy and warm is good, roaring fires, big jumpers, coats, hats, knitwear, scarfs and wellies in a leaf-strewn outdoors – all the cliches – are what the media are looking for. If you can do some night shots with sparklers, then you’re also ticking the boxes for bonfire night next month. We also have Halloween at the end of the month, so if you can get a pumpkin in your images then you’re hitting two birds with one stone.  

You should be adding Christmas images and for those magazines with long lead times then start to look for the images of people working off the Christmas excesses for the January issues. 

Don’t forget to add keywords – Gifts, Christmas, Xmas, Autumn, Winter, Halloween, fireworks night, bonfire night will all be looked for. Also, we have a wide audience with media from around the World so add those American holiday versions eg the holidays, Fall, Pumpkin day, Thanksgiving etc and words like hygge that are starting to enter the language. 

Also cost-of living crises maybe a good keyword to add especially on warm clothing

Media will also be searching for party outfits for Halloween, Guy Fawkes, and the office party season will be on us soon.  Christmas gift guides are also useful, try and be creative, do ones for every eventuality eg gifts guides for him/her/mum/dad/kids/teenagers/pets etc also gifts under £150/100/£50 and for guides for secret Santa’s gifts under £20.

Please put prices on everything!!! Otherwise, you stand no chance of getting into any of the features that include “Presents under £50”, “Party dresses for £150” etc   

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

October Diary - Weeks/Months

October is also known as ‘Stoptober’ which started as a campaign around giving up cigarettes, but is now joined by MacMillans Go Sober for October, so if you have anything non-alcoholic then get it on PRShots and make sure you add Stoptober and non-alcoholic as keywords. It’s also breast cancer awareness month, wool month, black history month, vegetarian awareness month, apple month, cookie month, spinach lovers’ month, pork month and national pasta, chilli and pizza month.

The second week is National Chocolate week, and National recycle Week (17-23^rd) and in the US the 14-20^th is national School Lunch week.

October - Days

26^th – National pumpkin day

27^th – National American Beer Day

28^th – National Chocolate Day (US)

29^th – National Cat Day (US)

30^th – Clocks go back tonight

31^st – Halloween

November

How to make your products attractive to the media in November    

We are well into autumn and the Christmas season and the media are looking for images that help them fill all those “what to buy on Black Friday” features, the endless Christmas gift guides, and all those “What to wear for the Christmas party season” articles.

You should be uploading Black Friday and Christmas images for most media, but long lead time magazines will be looking at January issues so anything that helps illustrate the inevitable “New you for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful.

As always don’t forget to add keywords – Black Friday, Cyber Monday, Thanksgiving, Gifts, Christmas, Xmas, Winter plus all those words beloved of home and women’s magazines like cosy, cosiness, hygge, wellbeing.

Clothing wise the media are looking for party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac Ex-Radio 1), Christmas Jumpers, jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, and coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.

Also make sure that if your clothing is made from a fabric associated with winter that it’s flagged up somewhere in the title/keyword or in more information. Wool (woolovers are a thing), cashmere, fur (faux obviously) and velvet.

If you’re aiming at being included in Christmas Guides then make sure you have added prices. Guides are normally price-led eg “Presents under £50”, “Party dresses for less than £150” and without prices your items won’t be included.    

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.

November Diary - Weeks/Months

Events to add to your marketing diary for November include

Movember which centres around men’s health issues and moustaches, so beard and shaving-related things might be useful, in the US it’s also national peanut butter lovers month, sweet potato month and candy month.

The first week of November is National Sausage Week in the UK – the perfect accompaniment to Guy Fawkes - the first week is also national fig week and the second week is national split pea soup week

November Diary - Days

1^st – World Vegan Day

1^st – All Saints’ Day

2^nd – All Souls’ Day

5^th – Guy Fawkes/Bonfire night

5^th – Two years until the US presidential elections

6^th – New York Marathon

11^th – Armistice/Remembrance Day

11^th – Chinese Singles Day

11^th – Veterans Day (US)

12^th – World Pneumonia Day

12^th – National Happy hour Day (US)

13^th – World Kindness Day

13^th - Remembrance Sunday

15^th – International Cheese and bread Day

17^th – Homemade bread day (US) 

17^th – International Students Day

19^th – International Men’s Day

24^th – Thanksgiving (US)

25^th – 1 month until Christmas Day

25^th – Black Friday

26^th – US Small Business Saturday

28^th – Cyber Monday

30^th – St Andrew’s Day (Bank Holiday Scotland)

Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!

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