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PRShots Digest brings you the latest retail news from Primark, JYSK, Gieves & Hawkes, Waitrose, Poundland, True Religion and articles on how to make influencer marketing more effective, do you need the metaverse, 28 Instagram tools for e-commerce marketing and more.

Image: Roman Originals

PRShots Digest - News from Kingfisher, Mothercare, Dr Martens, H&M, Kathmandu, 7879 plus articles on should advertisers leave Twitter, what you need to know about live streaming, what PRs want for Christmas & more https://www.prshots.com/pressnews

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#retail #retailnews #fashionnews #retailbrandnews #ukretail #retailstrategy #retailbrandstrategy #sustainablefashion

THE LATEST RETAIL INDUSTRY NEWS

Primark to invest £140m in stores to bolster high street presence

Primark plans to invest £140m in its shops over the next two years as it boosts its UK presence and is planning to open four new shops, as well as relocate others.

Mike Ashley’s Frasers Group snaps up Gieves & Hawkes

Mike Ashley’s Frasers Group has acquired menswear retailer Gieves & Hawkes brand along with its five UK stores, including the flagship on Savile Row.

JYSK delivers record results despite global challenges

The rise of JYSK is phenomenal, last year it opened 135 new stores and its’s latest results for the year ending August 2022 saw revenue up 11% to €4.87bn and an EBIT of €612m.

Amazon CEO warns of further layoffs in 2023

Amazon chief executive Andy Jassy has announced that company employees should expect further job cuts in 2023.

ACS Clothing receives £10m investment

Private equity fund manager Circularity Capital has invested £10m in clothing rental and resale provider Advanced Clothing Solutions (ACS).

Shoppers continue to budget for big ticket brands despite cost-of-living crisis

Despite the cost-of-living-crisis, shoppers are not being deterred from online shopping, as sales for big-ticket items have increased, according to online marketplace OnBuy.

Wealthy customers ready to spend more in 2023

Good news for the luxury industry, high-end shoppers – the top 5% in terms of annual household income – are planning on spending more in 2023.

TRENDS, STRATEGY AND TECHNOLOGY

How to make influencer marketing more effective

New research has found seven key variables in influencer campaigns that when applied correctly  could boost ROI on influencer marketing campaigns by 16.6%.

Does your brand really need to be in the metaverse?

It seems to be harder and harder to ignore the allure of the metaverse, it’s talked about everywhere, but is it for everyone?

28 Instagram tools for e-commerce marketing

Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools – free and paid - streamline creating, posting, monitoring, and more.

How analytics is changing peak season

For the past decade, retailers have used peak season, especially Black Friday, as a blunt tool to shift stock in a bid to free precious warehouse space ahead of Christmas.

How to replatform successfully

Re-platforming a website to make managing the back end and content more efficient is a good idea, but has nothing to do with the front-end experience for the user, so why redesigning it?

Primark’s digital director on its website crashing

Matt Houston, group digital and strategy director at Primark tells Drapers about the first week of the service, and what to expect next.

PEOPLE, MOVERS AND SHAKERS

Waitrose hires former M&S marketing boss as new customer director

Waitrose has appointed former Marks & Spencer marketing director Nathan Ansell as its new customer director to help develop its multi-channel customer strategy.

Former Pepco Group CEO to return as Chairman

Poundland and Pep&Co owner Pepco has announced the nomination of Andy Bond as Chairman and Neil Galloway as Chief Financial Officer.

BRAND NEWS

Poundland to open 8 new stores ahead of Christmas

Poundland is set to open eight new stores with a combined floor space of 100,000 sq ft of space and is relocating and extend others in a “Super Saturday” of openings ahead of Christmas.

True Religion launches new app

Urban fashion retailer True Religion has announced a new mobile app and expects the app to account for 10% of its total ecommerce sales in 2023.

AND FINALLY x2

Deliveroo puts live World Cup scores on moped delivery boxes

Deliveroo is set to put live World Cup scores on the sides of its drivers’ delivery boxes to provide updates to people unable to watch the games.

Currys invests in robotic suits to prevent warehouse injuries ahead of Black Friday peak

Currys has splashed out more than £250,000 on a suite of robotic exoskeleton suits to help prevent muscle injuries for warehouse staff handling heavy loads.

PRSHOTS TOP 10 SEARCHES

What were our users searching for on PRShots week-ending Nov 18^th 2022?

1/ Christmas 

2/ Gifts

3/ Bathroom

4/ Candle

5/ Earrings

6/ Jumper

7/ Slippers

8/ Dresses

9/ Hot Water Bottles  

10/ Cushions

COLLABORATIONS ON PRSHOTS

Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/ 

NEW BRANDS TO PRSHOTS

Silk & Lawn are a Brighton-based accessories brand creating beautiful handmade headbands, hair ties & turbans for little and grown-up people made from silk and Tana lawn cottons.

Branch Jewellery is a small business that has become synonymous with hand-made wooden and horn jewellery. All materials used are ethically sourced and chosen for their quality and sustainability in mind.

Fabrap makes fabric gift wrapping that stands the test of time. Inspired by Indian textiles and the traditional Japanese art of Furoshiki, these fabric gift wraps combine timeless elegance, sustainability and ease of use.

Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar

TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Bias Cut DKNY Jaeger Guinea London Knitwear Queen Empreinte and Leocé Couture mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo Tommy Hilfiger watches and jewellery from Movado and occasion wear from Azazie   

Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories

Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials

Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.

Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.

HELP WITH YOUR IMAGE SEARCHES

The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.

BRANDS WITH NEW IMAGES

Clothing, beauty and accessories

Roman Originals has new warm winter wear, party and going-out outfits

Barbour has new collaboration with Wander as well as outfits for men, women and for your pets

Accessorize has new jewellery ranges

George at Asda has new lingerie, Christmas party wear and Children in Need Pudsey ranges

River Island has new Christmas outfits for men, women and kids as well as accessories

Dune London has new Wedding collection, AW22 party ranges and going out shoes

New Look has new Christmas outfits and shoes, jumpers and loungewear

Very has new beauty ranges, Michelle Keegan and V by Very ranges

Cath Kidston has new winter and Christmas ranges for adults and kids

Hope Fashion has new outfits for winter

Crew Clothing has new AW clothing and shoes and boots ranges

M&Co  has new clothing for men, women and kids and Christmas gifts and clothing and pet accessories

Seol + Gold  has new jewellery ranges rings, bracelets, earrings and necklaces

PrettyLittleThing  has new ski wear, party wear and winter clothes and boots

Freemans has the new November drops and Love Mark Heyes and Julien Macdonald ranges

Dancing Leopard has new winter outfits

Monsoon  has new womenswear

From my mother’s garden has new womenswear ranges

Matalan has new Christmas jumpers and AW22 collections

Primark has KEM ranges, Denim ranges, Christmas party outfits, Stacey Solomon collections and new clothing and accessory ranges for men, women and kids

Radley has new boots and bag ranges for November, December and January 23

Dune London Men’s has new 30^th anniversary shoes

See additional new clothing and accessories images from the last few weeks at

Tu Clothing Fatface Cotton Traders Peacocks Sainsbury’s Beauty F&F Sonder Studio TK Maxx  Homesense Oliver Bonas The Morphbag by GSK Bryony Bel The Range White Stuff Shoe Zone Marks & Spencer  Joe Browns Aspiga Radley Hope Fashion The Range F&F Lemuel MC

Home and food

The Range  has new kitchenware and Christmas decorations

Designers Guild has new SS23 fabrics  

Avalana has new patterned luxury curtains

Biscuiteers Baking has new Christmas and New Year food

Daisy Park  has new Gisela Graham Primavera and Pastel home and gift ranges

Dobbies Garden Centres has new AW plants, home goods, outdoor goods, pet accessories, Christmas decorations and gifts

Sofology has new SS23 furniture ranges

Cath Kidston has new winter and Christmas gifts, and home and kitchen ranges

Dunelm has new SS23 ranges including Smart Industrial home ware and furniture for the lounge

Matalan has new SS23 homestore ranges

M&Co  has new Christmas gifts, games and decorations and home wear

Dune London has new luggage ranges

B&M has homeware and kids and adults gifting ranges

George Home has Christmas gift ideas

Cult Furniture  has new lighting options and Christmas images

Fritz Fryer has Christmas gift ideas

National Trust Shop has new Christmas and Easter ranges

Paperchase has added more Christmas decorations and gifts for the home

Next has new Emporium homeware collection due Jan including homeware from rugs to lights

Furniture Village has new furniture for the kitchen, dining, living and bedrooms

Luxdeco has new Christmas gifts

Designers Guild has new wallpaper and textile designs and home accessories

NoLoGo has table linen for the Christmas table

Cuckooland has new furniture ranges

See additional new home images from the last few weeks from

Primark Cambridge Imprint  TK Maxx Homesense Abstract House Oliver Bonas White Stuff Cartwright & Butler Monsoon  George Home Nest Marks & Spencer Wilko Cardfactory KMI Brands DFS Fatface Very Habitat Hotel Chocolat Cath Kidston Christy Matalan Oliver Bonas

Looking for inspiration??

Our trends lightboxes section has lots of ideas for features and themes but If  you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help

DIARY

Days Until Cyber Monday - 3

Days Until Christmas Day – 30

Days Until Valentine’s Day - 81

Days until Easter - 135

November

How to make your products attractive to the media in November   

We are well into autumn and the Christmas season and the media are looking for images that help them fill all those “what to buy on Black Friday” features, the endless Christmas gift guides, and all those “What to wear for the Christmas party season” articles.

You should be uploading Black Friday and Christmas images for most media, but long lead time magazines will be looking at January issues so anything that helps illustrate the inevitable “New you for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful.

As always don’t forget to add keywords – Black Friday, Cyber Monday, Thanksgiving, Gifts, Christmas, Xmas, Winter plus all those words beloved of home and women’s magazines like cosy, cosiness, hygge, wellbeing.

Clothing wise the media are looking for party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac Ex-Radio 1), Christmas Jumpers, jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, and coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.

Also make sure that if your clothing is made from a fabric associated with winter that it’s flagged up somewhere in the title/keyword or in more information. Wool (woolovers are a thing), cashmere, fur (faux obviously) and velvet.

If you’re aiming at being included in Christmas Guides then make sure you have added prices. Guides are normally price-led eg “Presents under £50”, “Party dresses for less than £150” and without prices your items won’t be included.    

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.

November Diary - Weeks/Months

Events to add to your marketing diary for November include

Movember which centres around men’s health issues and moustaches, so beard and shaving-related things might be useful, in the US it’s also national peanut butter lovers month, sweet potato month and candy month.

The first week of November is National Sausage Week in the UK – the perfect accompaniment to Guy Fawkes - the first week is also national fig week and the second week is national split pea soup week

November Diary - Days

25^th – 1 month until Christmas Day

25^th – Black Friday

26^th – US Small Business Saturday

27^th - First Sunday of Advent

28^th – Cyber Monday

29^th – National Day of Giving

30^th – St Andrew’s Day (Bank Holiday Scotland)

How to make your products attractive to the media in December    

Christmas is nearly over by now for the media; there are just a few dailies, weeklies, websites and influencers doing last minute gift guides for Christmas but for most print media it’s the New Year, and what’s happening in 2023.  

You should be uploading SS23 outfits and home goods for those “A new you for 2023” “Redecorate for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful plus anything for the home. 

As always don’t forget to add keywords – New Year,  Gifts, Spring, Christmas, Xmas, Holidays, Winter plus all those words beloved of home magazines like cosy, cosiness, hygge, wellbeing.

Clothing wise the media are still looking for going out outfits for Christmas and New Year, so party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac ex-Radio 1), and also winter clothing jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.

You can also start to look at holiday clothing and outfits for when the weather gets a little warmer so make sure SS23 is flagged on your drops even if they’re not yet available until 2023 – If they’re not on sale until Jan or Feb then use the On Sale date field to flag this up. You can either add a specific date 2/2/22 or if you’re not sure then you can use text “available first week in Feb” 

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.

December Diary - Weeks/Months

December is all about Christmas and New Year events but it’s also AIDS awareness month, and universal human rights month and Kwanzaa runs from 26^th to the 1^st Jan as well as No Gender December. Additionally, the 1st week (5^th-9^th) is UK Charity Week

December Diary - Days

1^st – Returns will start to come back from Black Friday sales – be ready for them

1^st – World AIDS Day

2^nd – National day of giving  

2^nd – English Breakfast Day

3^rd – Advent Sunday/First Sunday of Advent

3^rd – UK Small Business Saturday  

6^th – St Nicholas Day

8^th – Christmas Jumper Day

10^th – Human Rights Day

18^th – Hannukah begins

18^th – Stilton Day

21^st – Winter Solstice

22^nd – National Regifting Day

24^th – Super Saturday/Panic Saturday  

25^th – Christmas Day

26^th – Boxing Day

26^th – Hannukah ends

27^th – Substitute Bank Holiday for Christmas Day

31^st – New Year’s Eve

Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!

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