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PRShots Digest brings you the latest retail news from Kingfisher, Mothercare, Dr Martens, H&M, Kathmandu, 7879 and articles on should advertisers leave Twitter, what you need to know about livestreaming, what PRs want for Christmas and more.
To see the latest news go to our Twitter account @prshotsr
THE LATEST RETAIL INDUSTRY NEWS
Kingfisher inches down profit guidance
B&Q and Screwfix owner Kingfisher has dropped its full-year adjusted pre-tax profit estimate to between £730m to £760m due to rising wages and energy bills.
Mothercare continues turnaround
Mothercare’s unaudited results for the latest half saw EBITDA fall to £3.2m from £5.6m, due to the loss of its Russia arm, but it also reduced net debt to £11.6m from £13.3m and reduced the pension deficit to £42m from £124.6m.
Dr Martens underlying revenue was up 18% to £418.6m in the half to October thanks to its growing global store footprint (it hopes to open 25-35 a year) but, pre-tax profit slipped by 5% to £57.9m.
Made.com unsecured creditors to get under 2%
Made unsecured creditors to get under 2% of the £187m owed, including with biggest unsecured creditors Facebook (£1.4m), Google (£1.7m) and the owners of the Antwerp warehouse (£1.8m).
October footfall 31% down on 2021
October overall UK footfall was 31% lower last month than in 2021 with Oxford Street footfall seeing a 37% fall - mostly due artificially high levels in September due to the Queens funeral.
BNPL rises by over a third in the UK
By the end of 2022, Buy Now, Pay Later (BNPL) payments in the UK will grow by 35% to hit over $42bn with global BNPL payments expected to grow 44% to $614.6bn.
Richest consumers need to reduce consumption
Consumers from rich countries like UK, US, Germany, and Japan need to reduce their fashion carbon footprint to align the fashion industry with the 1.5°C Paris Agreement target.
Cash-strapped shoppers turn to smartphones in shops to look for discounts
Consumers are relying on smartphones in-store to help them manage the cost-of-living crisis, according to a new study by future retail agency Outform.
Only 63% of Christmas shoppers plan to spend as much as in 2021
Nearly two-thirds (63%) of Christmas shoppers plan to spend as much this Christmas as they did last year, with 27% anticipating on spending less and just 10% planning to spend more.
16m UK consumers use non-essential emails to retailers
One in four (25%) UK consumers give false data about themselves to brands, with almost half (45%) of 18-34 year olds not using their primary email address, compared to 25% aged 55 and over.
TRENDS, STRATEGY AND TECHNOLOGY
Should advertisers exit Twitter?
Marketing Beat asks industry experts to share their opinions on whether brands should exit Twitter due to Elon Musk’s stewardship of the social media platform.
We would all love world peace and a healthy planet for Christmas, but as these are unattainable right now, PRmoment asked PRs what else they would appreciate under their trees.
Why the boom is over for e-commerce
After two extraordinary years of growth, this year’s Peak shopping period will not just be flatter, it’s also likely to see the importance of Black Friday diminished.
How Nextdoor could boost your sales
Social media chanel Nextdoor offers the ability for businesses to place simple advertisements to drive customers locally, within a 30 mile radius.
What you need to know about livestream shopping
Livestream shopping is a way for consumers to purchase items in real-time, making it convenient for audience members to purchase directly from the brands they love and influencers they trust.
How to ensure brand safety when running in-app mobile ads
Examining the risks and safety measures that businesses should consider when running in-app ad campaigns with external advertising partners.
BRAND NEWS
H&M unveils new evolving store concept
H&M has launched a new store concept in Brooklyn the store will stock H&M’s most fashionable styles and will host exclusive events and the store will change its look every 4-12 weeks.
Kathmandu launches into international markets
Australia and New Zealand’s number one outdoor brand Kathmandu has launched its autumn/winter 2022 collection in the UK, Ireland and Europe online and via select retailers.
Secret Sales founder secures £5.5m funding for 7879 jewellery
Sach Kukadia, who co-founded the Secret Sales business with his brother Nish in 2006, has secured £5.5m in seed funding for his new 7879 jewellery business and launched a pop-up shop in Harrods.
AND FINALLY x2
Hong Kong loses top ranking for luxury shopping to New York
New York’s Fifth Avenue is now the top destination for luxury shopping after rents fell in Hong Kong moving it to second place, followed by Milan in third and London’s Bond street in fourth.
Teemill is paying people to send used-clothing back this Black Friday
Circular economy platform Teemill is working with its 10,000 stores to ask customers to send back Teemill-made clothing they no longer wear as part of its #TakeBackFriday campaign.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots week-ending Nov 18th 2022?
1/ Christmas
2/ Gifts
3/ Bathroom
4/ Candle
5/ Earrings
6/ Jumper
7/ Slippers
8/ Dresses
9/ Hot Water Bottles
10/ Cushions
COLLABORATIONS ON PRSHOTS
Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/
NEW BRANDS TO PRSHOTS
Silk & Lawn are a Brighton-based accessories brand creating beautiful handmade headbands, hair ties & turbans for little and grown-up people made from silk and Tana lawn cottons.
Branch Jewellery is a small business that has become synonymous with hand-made wooden and horn jewellery. All materials used are ethically sourced and chosen for their quality and sustainability in mind.
Fabrap makes fabric gift wrapping that stands the test of time. Inspired by Indian textiles and the traditional Japanese art of Furoshiki, these fabric gift wraps combine timeless elegance, sustainability and ease of use.
Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar
TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Bias Cut DKNY Jaeger Guinea London Knitwear Queen Empreinte and Leocé Couture mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo Tommy Hilfiger watches and jewellery from Movado and occasion wear from Azazie
Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories
Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials
Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.
Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.
HELP WITH YOUR IMAGE SEARCHES
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BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Barbour has new collaboration with Wander as well as outfits for men, women and for your pets
Accessorize has new jewellery ranges
George at Asda has new lingerie, Christmas party wear and Children in Need Pudsey ranges
River Island has new Christmas outfits for men, women and kids as well as accessories
Dune London has new Wedding collection, AW22 party ranges and going out shoes
New Look has new Christmas outfits and shoes, jumpers and loungewear
Roman Originals has new warm winter wear, party and going-out outfits
Very has new beauty ranges, Michelle Keegan and V by Very ranges
Cath Kidston has new winter and Christmas ranges for adults and kids
Hope Fashion has new outfits for winter
Crew Clothing has new AW clothing and shoes and boots ranges
M&Co has new clothing for men, women and kids and Christmas gifts and clothing and pet accessories
Seol + Gold has new jewellery ranges rings, bracelets, earrings and necklaces
PrettyLittleThing has new ski wear, party wear and winter clothes and boots
Freemans has the new November drops and Love Mark Heyes and Julien Macdonald ranges
Dancing Leopard has new winter outfits
Monsoon has new womenswear
From my mother’s garden has new womenswear ranges
Matalan has new Christmas jumpers and AW22 collections
Primark has KEM ranges, Denim ranges, Christmas party outfits, Stacey Solomon collections and new clothing and accessory ranges for men, women and kids
Radley has new boots and bag ranges for November, December and January 23
Dune London Men’s has new 30th anniversary shoes
See additional new clothing and accessories images from the last few weeks at
Tu Clothing Fatface Cotton Traders Peacocks Sainsbury’s Beauty F&F Sonder Studio TK Maxx Homesense Oliver Bonas The Morphbag by GSK Bryony Bel The Range White Stuff Shoe Zone Marks & Spencer Joe Browns Aspiga Radley Hope Fashion The Range F&F Lemuel MC
Home and food
Avalana has new patterned luxury curtains
Designers Guild has new SS23 fabrics
Biscuiteers Baking has new Christmas and New Year food
Daisy Park has new Gisela Graham Primavera and Pastel home and gift ranges
Dobbies Garden Centres has new AW plants, home goods, outdoor goods, pet accessories, Christmas decorations and gifts
Sofology has new SS23 furniture ranges
Cath Kidston has new winter and Christmas gifts, and home and kitchen ranges
Dunelm has new SS23 ranges including Smart Industrial home ware and furniture for the lounge
Matalan has new SS23 homestore ranges
M&Co has new Christmas gifts, games and decorations and home wear
Dune London has new luggage ranges
B&M has homeware and kids and adults gifting ranges
George Home has Christmas gift ideas
Cult Furniture has new lighting options and Christmas images
Fritz Fryer has Christmas gift ideas
National Trust Shop has new Christmas and Easter ranges
Paperchase has added more Christmas decorations and gifts for the home
Next has new Emporium homeware collection due Jan including homeware from rugs to lights
Furniture Village has new furniture for the kitchen, dining, living and bedrooms
Luxdeco has new Christmas gifts
Designers Guild has new wallpaper and textile designs and home accessories
NoLoGo has table linen for the Christmas table
Cuckooland has new furniture ranges
See additional new home images from the last few weeks from
Primark Cambridge Imprint TK Maxx Homesense Abstract House Oliver Bonas The Range White Stuff Cartwright & Butler Monsoon George Home Nest Marks & Spencer Wilko Cardfactory KMI Brands DFS Fatface Very Habitat Hotel Chocolat Cath Kidston Christy Matalan Oliver Bonas
Looking for inspiration??
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
DIARY
Days Until Black Friday – 1
Days Until Cyber Monday - 4
Days Until Christmas Day – 31
Days Until Valentine’s Day - 82
Days until Easter - 136
November
How to make your products attractive to the media in November
We are well into autumn and the Christmas season and the media are looking for images that help them fill all those “what to buy on Black Friday” features, the endless Christmas gift guides, and all those “What to wear for the Christmas party season” articles.
You should be uploading Black Friday and Christmas images for most media, but long lead time magazines will be looking at January issues so anything that helps illustrate the inevitable “New you for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful.
As always don’t forget to add keywords – Black Friday, Cyber Monday, Thanksgiving, Gifts, Christmas, Xmas, Winter plus all those words beloved of home and women’s magazines like cosy, cosiness, hygge, wellbeing.
Clothing wise the media are looking for party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac Ex-Radio 1), Christmas Jumpers, jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, and coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.
Also make sure that if your clothing is made from a fabric associated with winter that it’s flagged up somewhere in the title/keyword or in more information. Wool (woolovers are a thing), cashmere, fur (faux obviously) and velvet.
If you’re aiming at being included in Christmas Guides then make sure you have added prices. Guides are normally price-led eg “Presents under £50”, “Party dresses for less than £150” and without prices your items won’t be included.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.
November Diary - Weeks/Months
Events to add to your marketing diary for November include
Movember which centres around men’s health issues and moustaches, so beard and shaving-related things might be useful, in the US it’s also national peanut butter lovers month, sweet potato month and candy month.
The first week of November is National Sausage Week in the UK – the perfect accompaniment to Guy Fawkes - the first week is also national fig week and the second week is national split pea soup week
November Diary - Days
24th – Thanksgiving (US)
25th – 1 month until Christmas Day
25th – Black Friday
26th – US Small Business Saturday
28th – Cyber Monday
30th – St Andrew’s Day (Bank Holiday Scotland)
Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!
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