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PRShots Digest with news from Gap, Paperchase, Farfetch, Peloton, Waitrose, French Connection, Sephora, Jott, Ben Sherman, Nike plus articles on tips to help with Google’s SEO update, three ways to grow your business, how to win back loyalty & more https://www.prshots.com/pressnews
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THE LATEST RETAIL INDUSTRY NEWS
Gap pulls 2022 financial outlook amid net loss in Q2
Gap Inc the parent company of Gap, Banana Republic, and Athleta’s Q2 results show a net loss of $49m and net sales down 8% to $3.86bn and is withdrawing its fiscal outlook for 2022.
Paperchase to be snapped up by retail entrepreneur Steve Curtis
Paperchase is set to be bought by a consortium led by Steve Curtis and backed by Retail Realisation and is said to be planning to increase the number of stores from 100 to 150 in the coming years
Cost-of-living crisis not driving UK consumers to online budget retailers
Rather than moving to budget bargains consumers are prioritising quality goods as the impact of the cost-of-living crisis begins to bite says MRG Capgemini Online Retail Index.
Business groups call on new PM to launch West End-friendly policies
Seven key London business groups have called on the new PM for a “fundamental reform of business rates” and a “return to tax-free shopping as well as visa reform”.
Majority of shoppers are confident their data is secure
Nearly two-thirds (63%) of UK shoppers are confident that their personal information is secure when they provide it to an online company, 44% are concerned about how their data is used
Farfetch Q2 saw Gross Merchandise Value (GMV) up 1.3% to $1bn with revenue up to $579.3m from $523.3m in 2021 and profit after tax was $67.7m.
Royal Mail on course for strike over crucial Christmas period
Industrial action at Royal Mail could last all the way to the Christmas trading period, with the company’s management and workers becoming more entrenched ahead of strikes.
Peloton reports huge losses in Q4
Peloton’s revenue fell 28% to $678.7m in the quarter ended 30 June and saw the sixth consecutive quarterly loss, however the number of connected devices was up 27% to 2.97m
57% of digital marketers fear of being cancelled if they get an ad wrong
Nearly three out of five (57%) retail digital marketers fear their brand will get cancelled if they get a digital advert wrong.
TRENDS, STRATEGY AND TECHNOLOGY
Top tips for Google’s new SEO ‘helpful content’ update
Marketing Beat asks various SEO and marketing specialists for their opinions on how Google’s new ‘helpful content’ update will affect the industry.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s arsenal.
What Gen Z’s move to TikTok means for search queries?
Two in five (40%) Gen Z users are using TikTok as their search engine of choice, meaning the emphasis on Google search needs to change if you want to attract a younger audience
Customer experience expectations are at an all-time high with 66% of US and 715 of UK consumers vowing not to shop with a brand again following a single poor experience.
Three ways to grow your business
For consumer companies to grow fast and profitably, they must expand their cores, tap into adjacencies, and ignite breakout businesses—all at the same time.
BRAND NEWS
Waitrose supports drought impacted fresh produce suppliers
Waitrose is supporting drought impacted farmers with its ‘A Little Less Than Perfect’ range and pledging to take all shapes and sizes of fruit and vegetables over the coming months.
French Connection inks shoe license with Sante + Wade
Sante + Wade has signed an exclusive licensing agreement with retailer French Connection to develop, manufacture and market French Connections women's footwear collections.
Sephora reportedly preparing to open London store
Beauty retailer Sephora is said to be preparing to re-enter the UK market with the opening of a London store.
French fashion brand Just Over The Top (JOTT) is making its UK debut at Marylebone Village this autumn.
Rapper and style icon Tinie fronts Ben Sherman’s AW22 campaign
UK rap and grime artist Tinie, previously known as Tinie Tempah, is the brand ambassador and face of Ben Sherman’s new AW22 advertising campaign
Manchester City’s Rúben Dias fronts new Nike Underwear AW22 campaign
Nike Underwear has signed Manchester City’s formidable Portuguese defender Rúben Dias to front its AW22 campaign.
AND FINALLY
Subway’s new 3D billboard lets the public design their own subs
Subway has launched an interactive 3D billboard at Westfield Stratford City that allows members of the public to virtually build their own dream ‘sub’.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots week-ending Aug 19th 2022?
1/ AW22
2/ Christmas
3/ Halloween
4/ Back to school
5/ Kitchen
6/ Storage
7/ Pink
8/ Metallic
9/ Pyjamas
10/ Sweater
COLLABORATIONS ON PRSHOTS
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NEW BRANDS TO PRSHOTS
Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories
Swealthy is a Midlands-based home décor and interior design company selling the finest quality homeware, gifts, furniture, art, coffee table books, lighting and so much more and making it available to all through 'attainable opulence.'
Wild Clouds started because they wanted more from their clothing. More sustainability, more longevity, more versatility, more comfort, and they wanted them to be affordable. They’re committed to slow fashion, making seasonless clothing locally in London, using the most sustainable materials they can find.
Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials
Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.
Sarvin is a Persian-influenced brand, delivering ethically conscious womenswear with distinctive, high-quality garments handpicked from the finest fabrics and materials designed with the majority of the clothes made in the UK.
Teva produced the original sport sandal on the shores of the Grand Canyon back in 1984. Born out of necessity to prevent sandals from floating downstream, a resourceful river guide strapped two Velcro watchbands to a pair of old flip-flops. And just like that, Teva was born.
Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.
Peacocks was founded by Albert Frank Peacock in Warrington, in 1884 with the principle of value for money and that still holds today with its good value clothing ranges for men, women and children. The latest Weekend range features brand ambassador Louise Redknapp.
Bonmarché returns to PRShots with its Spring Summer 2022 range if women’s clothing. The range features long, midi and short dresses as well as jackets, swimsuits, shirts and t-shirts
HELP WITH YOUR IMAGE SEARCHES
The latest images on PRShots are found here https://www.prshots.com/whatsnew why not bookmark the page for a regular feed of the latest images on PRShots!! You can select the latest images from the last 24hours, week, or month.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
M&Co has new September and October AW22 drops for men, women and kids and Christmas gifts and clothing
Dune London Men’s has new AW22 ranges
River Island has new AW22 kids, womens and mens lines and beauty Advent calendars
Barbour has new items for cosy autumn and winter walks
Freemans has new August drops, Julien Macdonald and Aniston womenswear ranges
George at Asda has new womenswear ranges August drops
New Look has new neon women’s ranges and Christmas jumpers
Fatface has new winter clothes for women and kids plus pet accessories
Oliver Bonas has new clothes, accessories and jewellery
Primark has a new kids clothing, accessories and makeup, a Keith Haring collaboration, a Mickey Mouse collaboration and new bag and shoe collections and maternity outfits
PrettyLittleThing has new Molly Mae ranges
Monsoon has new dresses made from sustainable cotton and elevated knitwear
Dune London has new accessories shoes and boots for the autumn and 30th anniversary range
Pink House Mustique has new beachwear and menswear
Matalan has new a Denim Fits range and Halloween outfits
Office has new womens party shoes for AW22
Very has new V by Very ranges
Sonder Studio has new AW22 ranges
Lipsy has new AW22 outfits
Regatta has outdoor outfits for kids and adults
John Lewis has new clothing and accessories
Barbour has Women’s ranges and back to school outfits
TU Clothing has going out ranges
Roman Originals has more new SS22 outfits
NoLoGo has new womens ranges
See more new clothing and accessories images from the last two weeks from
The Morphbag Shoe Zone River Island Joe Browns Aspiga Feel Unique F&F Dancing Leopard Office
Home and food
Wilko has festive decorations and gifts for Christmas and Halloween, and AW22 home
Very has new Christmas décor
Primark has new homeware
National Trust Shop has new Christmas and AW22 gifts
Cult Furniture has new furniture ranges
Sofology has new Keswick ranges
Matalan has Christmas gifts and decorations
Cardfactory has new cards and gifts
Oliver Bonas has new home items and decorations for Christmas
Dobbies Garden Centres has new home goods, pet accessories, Christmas decorations and gifts
Next has its Christmas home ranges. new furniture and Lucy Tiffney ranges
Daisy Park has new Christmas decorations
Freemans has new home items including gifts and Julien Macdonald furniture ranges
Primark Home has new Autumn and Halloween decorations
Homesense has new Halloween decorations for the home
Paperchase has added its Christmas Cosmic Wonder stationery and gift ranges
Biscuiteers Baking has biscuits inspired by nursery rhymes and Christmas food
Cuckooland has new home ranges
The Range has its Halloween and Christmas ranges available
M&Co has home accessories and Christmas home ranges
Abstract House has new designs
Regatta has garden, picnic and BBQ items
John Lewis has new Christmas Winter Fayre ranges of decorations, gifts and furniture
Fritz Fryer has new lighting
B&M has new Christmas and homeware ranges
Furniture Village has new Christmas imagery and desks for the home
NoLoGo has Christmas table accessories
See more new home images from the last two weeks from
Dunelm George Home Dune London Cartwright & Butler Cambridge Imprint
Looking for inspiration??
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
DIARY
Days Until Halloween – 66
Days Until Black Friday - 91
Days Until Christmas Day – 121
August
How to make your products attractive to the media in August
Summer is in full-swing and hopefully the weather will improve – ie stop raining in the north and stop being so damn hot in the south – so add anything summery including summer clothing, swimwear, and push anything to do with the outside; garden furniture, anything for a garden party, or a picnic or barbecue, and don’t forget to add all of the other spellings BBQ, Bar-B-Que etc and other related keywords like picnics, garden party, garden parties etc.
As we’re now all able to travel again there’s still plenty of scope to add summer beach and holiday wear and accessories for the beach and picnics. However, we’re not all lucky enough to go abroad so we suggest you still add keywords and phrases like “staycation” “holistay” “holiday at home” to your keywords and why not suggest clothing like raincoats, coats, hoodies, and cardigans and if you have them then firepits and chimineas for the colder UK evenings would be good.
It's also not too early to be thinking about back-to-school items - Scottish schools start again end of August – and university students will be getting ready to sort out their wardrobes and rooms so add fresher as a keyword.
It’s also still time to add a few early Halloween ideas and Christmas gifts if you have them.
August Diary - Weeks/Months
Music festivals are back again, so add any festival wear you have, particularly around the August bank holiday weekend with Reading/Leeds festivals 26-29th August.
The 17th marks 100 days until the Black Friday/Cyber Monday (25-28th Nov) weekend so start preparing for those sales now.
Weeks to celebrate this month include; World Breastfeeding week (1-7th August) the Edinburgh Festival (5-28th August)
August - Days
26th - Women's Equality Day
28th – National Red Wine Day
27-29th – Notting Hill Carnival
29th – August Bank Holiday
30th – Ganesh Chaturthi - Hindu holiday
September
How to make your products attractive to the media in September
Summer is nearly over and it’s time to look to the autumn and to the winter. Mid-September marks just 100 days to Christmas so you should be adding your Christmas images for those monthly/weekly magazines with medium lead times. Plus, look at adding some spring summer 23 images for those titles with long lead times as they will be starting to look at their Feb and March 2023 issues so you can help them out with previews of SS23.
The media are going to be starting to create features around getting back to the office, what to wear for university or college, back to school. Now the nights are drawing in they’ll also be running features on winter wear so add coats/jumpers/boots plus they’ll be looking for images for Halloween, bonfire night parties and there are decorations and gifts for Christmas and some last-minute AW images.
Don’t forget to add keywords – Gifts, Christmas, Xmas, Autumn, Winter, Halloween will all be looked for. It’s National Yoga month so you could add yoga as keyword on any athleisure wear, floor mats, rugs etc
If you’re a PRShots brand user and you need more ideas then take a look at the keywords that media are searching for on PRShots and try and add those in.
September Diary - Weeks/Months
September is National Honey Month and National Yoga month
September also has London Fashion Week between 16th-20th September and this year features men and women’s fashion and features digital and physical events see the schedule here https://londonfashionweek.co.uk/schedule There’s also the London Textile Fair (5th-6th Sept) Top Drawer (11th-13th Sept)
Other weeks to celebrate this month include; New York fashion week (8th-14th Sept), Milan fashion week (20th-26th Sept) Paris fashion week (26th Sept -4th Oct), Open House Festival (8-21st Sept) Jane Austen Festival (9th-17th Sept) British Science Festival (13th -17th Sept) National Horse Race Week (10th-18th Sept) Recycle Week 2022 (19th-25th Sept)
September - Days
2nd – Blackpool Illuminations start
5th - Labor Day US
5th – International Charity Day
5th – Schools start going back
6th – Read a book day
7th – National Beer Lovers Day (US)
11th – Great North Run Newcastle
16th – 100 days until Christmas
16th -18th – The Goodwood Revival
21st – Zero emissions day
22nd – Car free Day
23rd – September Equinox
25th – Rosh Hashanah
25th – 3 months to Christmas Day
26th – Navaratri
27th – World Tourism Day
Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!
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