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PRShots Digest brings you the latest retail news from Garden Trading Company, Loaf, Hugo Boss, OnBuy, Lee, and Torrid. Plus articles on 12 PR predictions for 2023, 4 steps to cookieless targeting, how to add social commerce and more.
To see the latest news go to our Twitter account @prshotsr
THE LATEST RETAIL INDUSTRY NEWS
Tim Group holdings acquires the Garden Trading Company
TIM Group Holdings (TGH), founded by Tim Whitworth has acquired The Garden Trading Company (a subsidiary of Joules Group PLC) from administration, saving all 53 jobs.
November retail sales rise by value but volumes fall
ONS data shows retail sales were up 3.6% by value year on year in November up 0.7% on October but there was a 5.9% slide by volume year on year, and down 0.3% on October.
UK consumer confidence inches up despite warning of ‘tough road ahead’
The GfK consumer confidence index rose by two points to -42 in December, the eighth month in a row that the index has remained below -40, the first time this has happened since records began.
65% of e-commerce ad spend went to Facebook and Instagram
Almost two-thirds (65%) of UK 2022 e-commerce ad spend went to Facebook and Instagram in, 22.9% to Google and 4.3% to TikTok, but Meta is starting to lose revenue to rivals.
Online sales continue to slide
Online sales fell 2.8% in November, outstripping the 0.4% fall in retail sales for the month, as the cost-of-living crisis hit consumers and inflation rises gripped the high street.
US retail sales drop most in 11 months, missing estimates
US retail sales fell in November by the most in nearly a year, reflecting softness in a range of categories that suggest some easing in Americans’ demand for merchandise.
TRENDS, STRATEGY AND TECHNOLOGY
PRmoment asked PR pundits to predict 2023 - judging from their predictions, it looks like there will be plenty of work or PRs to do, so that’s one positive at least!
What are the keys to building a new e-commerce experience people love?
Retail Inside Out explores what separates the best from the rest in e-commerce and finds out how Silentnight implemented personalised experiences and thought leadership to add customer value.
4 steps to master cookieless targeting
With the cookieless future on the horizon, advertisers need new and innovative ways to safely target their customers at scale or face steeply increasing CPA.
Wholesale trends that “will shape” 2023
Wholesale platform Joor is predicting that the ongoing economic instability and immersive digital experiences will lead the wholesale trends in 2023.
How to make B2B marketing interesting
Business-to-business (B2B) marketing is challenging. It can be a puzzle to pick content, purpose, channel and funnel stage now, more than ever.
Adding social commerce to digital retail
Live shopping offers retailers, brands, and digital platforms a new channel with gargantuan scope for creating markets via social media livestreams.
Clearing inventory in a socially responsible way
If brands want to be socially responsible they should donate excess inventory, or the proceeds from their clearance sales, to charity.
PEOPLE, MOVERS AND SHAKERS
Loaf hires In The Style boss Sam Perkins as new CEO
Loaf has hired In The Style boss Sam Perkins as its new chief executive to replace founder Charlie Marshall who is stepping aside.
JD Sports global marketing director to join Hugo Boss
Group marketing director at JD Sports Fashion, Nadia Kokni, is to join Hugo Boss as vice-president of global marketing.
OnBuy appoints Ross Billingsley as new head of sales
British online marketplace OnBuy has appointed Ross Billingsley as its new head of sales and has a rich background in leading sales and business development departments.
BRAND NEWS
Lee Jeans to launch European footwear collection
2023 will see Lee Jeans expanding into footwear in the EMEA market for the first time with the label offering men's, women's and children's casual shoes and sneakers.
Torrid launches resale programme with ThredUp
Plus-size brand Torrid has announced the launch of a resale programme with resale-as-a-service (RaaS) tech firm ThredUp.
Co-op inks rapid delivery tie-up with Just Eat
Co-op has signed a deal with Just Eat to offer rapid grocery deliveries, initially the service will be rolled out to 50 stores early next year before expanding to over 1,000 locations by Spring 2023.
AND FINALLY
Morrisons offering free carrots for Rudolph
Morrisons is again this year spreading the festive spirit by giving away carrots at all its stores to ensure Father Christmas’s reindeer are well fed to help deliver presents in time for Christmas day.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots week-ending Dec 9th 2022?
1/ Christmas
2/ Magenta
3/ Gifts
4/ Mirrors
5/ SS23
6/ Boots
7/ Cushion
8/ Vase
9/ Rug
10/ Bathroom
COLLABORATIONS ON PRSHOTS
Our PRShots brands are looking for media and influencers who want to work with them on collaborations. Register for free at PRShots new collabs service to find out more https://collabs.prshots.com/
NEW BRANDS TO PRSHOTS
Silk & Lawn are a Brighton-based accessories brand creating beautiful handmade headbands, hair ties & turbans for little and grown-up people made from silk and Tana lawn cottons.
Branch Jewellery is a small business that has become synonymous with hand-made wooden and horn jewellery. All materials used are ethically sourced and chosen for their quality and sustainability in mind.
Fabrap makes fabric gift wrapping that stands the test of time. Inspired by Indian textiles and the traditional Japanese art of Furoshiki, these fabric gift wraps combine timeless elegance, sustainability and ease of use.
Boutique agency Emslie Creative has joined PRShots adding jewellery from Joanna Laura Constantine and KJJ Fine Jewellery and handbags from Sambar
TaskPR has added it’s rosta of big name brands to PRShots with womens wear images from Bias Cut DKNY Jaeger Guinea London Knitwear Queen Empreinte and Leocé Couture mens wear from Jaeger jewellery from Annie Haak Tateossian Thomas Sabo Tommy Hilfiger watches and jewellery from Movado and occasion wear from Azazie
Bridge Coffee Roasters launched Bridge in 1985 by sourcing and providing the very best coffee from around the world, and since then Bridge Coffee Roasters has bloomed into roasting and selling coffee, coffee machines and accessories
Threadbare is a proud family-owned British brand bringing great quality up-to-date fashion trends for men, women, children and dogs at affordable prices. Elevated, everyday, essentials
Ivyline creates contemporary accessories for the home and garden. Founded in 1976 the UK team works on everything from initial design to eventual dispatch. Its ethical product range comprises everything from fire pits and candles to planters, plant pots and everything in between.
Cutter & Squidge is a family-run, all-natural bakery created by two food-obsessed sisters. Playfulness is their passion, they love to create exciting, experimental flavours and artisan designs. Their bakes and gifts are lovingly handcrafted to taste delicious and look exquisite on any occasion.
HELP WITH YOUR IMAGE SEARCHES
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BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Dancing Leopard has new winter collections
Very has new womenswear ranges for SS23
Deichmann UK has new boots, shoes and bags for women and teens
River Island has new winter clothes and SS23 bags and clothing for men, women and kids as well as accessories
New Look has new winter clothes and Christmas outfits and shoes, jumpers and loungewear
Tu Clothing has new sportwear athleisure
Dune London has new SS23 shoe and bag ranges, gift ranges, going out shoes and wedding shoes
Sarvin has new evening wear and cocktail dresses and jewellery
Roman Originals has new warm winter wear, party and going-out outfits
Monsoon has a new Originals range and new childrens outfits
Primark has accessories, new athleisure wear and lipstick ranges, and new clothing and accessory ranges for men, women and kids
Lipsy has new AW22 womenswear
Accessorize has new SS23 bags, lingerie, accessories, jewellery, hair and gift ranges
Matalan has new Christmas jumpers and SS23 collections
Joe Browns has new clothing for SS23
M&Co has new AW22 and SS23 clothing for men, women and kids
Cotton Traders has new womenswear for SS23
Barbour has new collaboration with Wander as well as outfits for men, women and for your pets
Dune London Men’s has new men’s boots and accessories
Freemans has new Lascana athleisure wear
Peacocks has new Christmas ranges
PrettyLittleThing has a new Jodie Woods collaboration and ski wear, party wear and winter clothes and boots.
Dunelm has new loungewear ranges
F&F has new spring 2023 ranges and athleisure wear
Fatface Has beachwear for SS23 and new clothes for AW for him and her
Hope Fashion has new hooded coats
The Morphbag by GSK has new campaign images
George at Asda has new athleisure wear, lingerie, and Christmas party wear
Cath Kidston has new winter and Christmas ranges for adults and kids
Hope Fashion has new outfits for winter
Crew Clothing has new AW clothing and shoes and boots ranges
Seol + Gold has new jewellery ranges rings, bracelets, earrings and necklaces
See additional new clothing and accessories images from the last few weeks at
Dancing Leopard From my mother’s garden Radley Sainsbury’s Beauty Sonder Studio TK Maxx Homesense Oliver Bonas Bryony Bel The Range White Stuff Shoe Zone Marks & Spencer Aspiga Radley The Range F&F Lemuel MC
Home and food
Primark has new homeware and gifts
Dobbies Garden Centres has new SS23 outdoors images, AW plants, home goods, pet accessories, and Christmas decorations and gifts.
George Home has new soft furnishings, gifts and candles
Dunelm has new SS23 ranges for the lounge and kitchen
The Range has new New Year party pieces, kitchenware and Christmas decorations and storage solutions
Biscuiteers Baking has new Easter goodies and Christmas and New Year food
Matalan has new SS23 homestore ranges
M&Co has new homeware and Christmas gifts, games and decorations and home wear
Very has new Wellness Kitchen ideas
Cambridge Imprint has new wrapping paper and stationery
Sofology has new SS23 furniture ranges
Homesense has new Christmas gifts and SS23 home items
Marks & Spencer has new SS23 homeware
Cult Furniture has new lighting options, Christmas images and desks
Daisy Park has new Emma Bridgewater and Gisela Graham Primavera and Pastel home and gift ranges
Designers Guild has new SS23 fabrics
Avalana has new patterned luxury curtains
Cath Kidston has new winter and Christmas gifts, and home and kitchen ranges
Dune London has new luggage ranges
B&M has homeware and kids and adults gifting ranges
George Home has Christmas gift ideas
Fritz Fryer has Christmas gift ideas
See additional new home images from the last few weeks from
National Trust Shop Next Furniture Village Luxdeco Designers Guild NoLoGo Cuckooland TK Maxx Abstract House Oliver Bonas White Stuff Cartwright & Butler Monsoon Nest Wilko Cardfactory KMI Brands DFS Fatface Very Habitat Hotel Chocolat Cath Kidston Christy Matalan Oliver Bonas
Looking for inspiration??
Our trends lightboxes section has lots of ideas for features and themes but If you can't find something or you need help then email us at support@prshots.com, and we'll see if we can help
DIARY
Days until Christmas Day – 9
Days until Valentine’s Day - 60
Days until Mother’s Day - 93
Days until Easter – 114
How to make your products attractive to the media in December
Christmas is nearly over by now for the media; there are just a few dailies, weeklies, websites and influencers doing last minute gift guides for Christmas but for most print media it’s the New Year, and what’s happening in 2023.
You should be uploading SS23 outfits and home goods for those “A new you for 2023” “Redecorate for 2023” issues, so athleisure, outdoor healthy sporty images will all be useful plus anything for the home.
As always don’t forget to add keywords – New Year, Gifts, Spring, Christmas, Xmas, Holidays, Winter plus all those words beloved of home magazines like cosy, cosiness, hygge, wellbeing.
Clothing wise the media are still looking for going out outfits for Christmas and New Year, so party wear, party dresses, nightwear, “going out out” (thanks to Annie Mac ex-Radio 1), and also winter clothing jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, coats. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.
You can also start to look at holiday clothing and outfits for when the weather gets a little warmer so make sure SS23 is flagged on your drops even if they’re not yet available until 2023 – If they’re not on sale until Jan or Feb then use the On Sale date field to flag this up. You can either add a specific date 2/2/22 or if you’re not sure then you can use text “available first week in Feb”
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots in the Keyword Search Report and try and add those in.
December Diary - Weeks/Months
December is all about Christmas and New Year events but it’s also AIDS awareness month, and universal human rights month and Kwanzaa runs from 26th to the 1st Jan as well as No Gender December. Additionally, the 1st week (5th-9th) is UK Charity Week
December Diary - Days
18th – Hannukah begins
18th – Stilton Day
21st – Winter Solstice
22nd – National Regifting Day
24th – Super Saturday/Panic Saturday
25th – Christmas Day
26th – Boxing Day
26th – Hannukah ends
27th – Substitute Bank Holiday for Christmas Day
31st – New Year’s Eve
Do you have any news on your brand that you want us to feature, or have a new appointee or a new event that you would like us to feature? Get in touch at news@prshots.com We don't charge, so get emailing now!!!
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